The Jed Foundation (JED)

Senior Manager, Email Marketing

The Jed Foundation (JED)

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $80,000 - $115,000 per year

Job Level

Senior

About the role

  • Plan, build, and deploy all outbound fundraising, cultivation, and stewardship emails, including newsletters, appeals, match campaigns, Giving Tuesday, and year-end drives.
  • Manage automated journeys and triggered flows (e.g., welcome series, new donor onboarding, monthly donor onboarding, lapsed donor reactivation).
  • Maintain a master content and deployment calendar to coordinate cross-functional needs (development, programs, advocacy, events).
  • Ensure consistent voice, tone, and messaging aligned with JED’s mission.
  • Develop and execute strategies to grow JED’s email list through website opt-ins, lead generation campaigns, partnerships, and events.
  • Manage audience segmentation and personalization strategies to deliver relevant, timely messages.
  • Monitor and improve list hygiene, deliverability, and compliance with CAN-SPAM, CCPA, and other regulations.
  • Develop clear and concise creative briefs for designers, writers, and external partners to ensure alignment on goals, messaging, and desired outcomes.
  • Translate campaign objectives and fundraising strategies into compelling email concepts, ensuring copy and design reflect JED’s brand voice and emotional resonance.
  • Review creative assets with an eye for conversion optimization, accessibility, and mobile responsiveness.
  • Use A/B and multivariate testing for subject lines, content, calls-to-action, send times, and segmentation to maximize engagement and conversions.
  • Continuously analyze KPIs (open rates, CTR, conversion rates, revenue per send, unsubscribe rates) and apply insights to future sends.
  • Collaborate with digital ads and web teams to align messaging and improve donor journeys across channels.
  • Present performance insights and optimization recommendations to Marketing and Development leadership on a regular basis.
  • Work closely with creative, fundraising, and program teams to translate campaign concepts into high-impact email content.

Requirements

  • 3–5+ years of hands-on email marketing experience in a nonprofit or mission-driven organization; e-commerce or direct-to-consumer marketing experience a plus.
  • Proven track record of managing complex email calendars and automated flows that drive measurable revenue growth.
  • Strong grasp of segmentation, personalization, deliverability, and list hygiene.
  • Must be data-driven and highly analytical, with demonstrated ability to translate performance data into actionable insights.
  • Experience with Campaign Monitor required; familiarity with FundraiseUp and Salesforce preferred.
  • Strong project management skills and attention to detail.
  • Excellent writing and editing skills with ability to adapt tone for different audiences.
  • Passion for youth mental health, suicide prevention, and JED’s mission.
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketingaudience segmentationpersonalization strategiesA/B testingmultivariate testingKPI analysisconversion optimizationlist hygieneautomated journeyscampaign management
Soft Skills
project managementattention to detailwriting skillsediting skillsanalytical skillscommunication skillscollaborationstrategic thinkingcreativityadaptability