Director of Research
The IRONMAN Group
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
About the role
- Champion the consumer perspective to marketing decision making by executing market analysis and research activities to provide insights and recommendations including surveys, focus groups and feedback loops
- Lead analysis of customer segments, competitor analysis, business trends, and market opportunities
- Present analysis and recommendations via presentations and written reports
- Devise actionable strategies from gained industry and customer insights and partner with stakeholders to bring these to implementation
- Inform key business decision making processes by sourcing new insights to supplement known information
- Lead ideal methodology and provide oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs
- Supervise a Research Team (2) and set their workload to support the business
- Select, appoint and manage external agencies or suppliers for research projects
- Manage regular brand health studies to maintain a pulse of brand perception and identify areas of focus
- Assist in execution of Economic Impact reports for events
- Facilitate post-event analysis for The IRONMAN Group’s portfolio of events
- Maintain and expand an accessible research library, enabling team members to self-serve basic insights at customer, brand, and industry level
- Collaborate with data analysts, business insights and other internal team members to ensure maximum utilization and effectiveness of gathered data
- Influence leaders to adopt research, insights, and effective research methodology
Requirements
- Deriving insights that assist in audience cohort development
- Utilizing research to inform long term strategic direction
- Problem solving to anticipate and address any cohort regressions
- Athlete-listening and seeking ways to improve athlete experience
- Brand sentiment monitoring
- Business Development support
- Regular feedback loops
- Metrics monitoring and driving accountability
- Internal partnerships that collaboratively address business needs and opportunities
- Keeping pulse on industry and relevant external insights
Benefits
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
market analysiscustomer segmentationcompetitor analysisdata collectionanalytic work planbrand health studieseconomic impact reportspost-event analysisresearch methodologymetrics monitoring
Soft Skills
leadershipproblem solvingcollaborationinfluencecommunicationstrategic thinkingteam managementstakeholder engagementadaptabilityinsight generation