The IRONMAN Group

Product Marketing

• Develop and execute integrated, customer-centric event marketing strategies that deliver athlete registration and revenue targets across an assigned portfolio of North American events
• Own athlete registration volume, revenue, and yield targets for assigned for a portfolio of North American events
• Develop and execute comprehensive, multi-channel marketing strategies spanning CRM/email, paid media, social, content, experiential, grassroots, and partnerships
• Build and maintain an in-depth understanding of athlete behavior, regional market dynamics, and category trends to inform targeting and messaging
• Deliver compelling, on-brand content that drives acquisition, engagement, and retention across the athlete journey
• Ensure brand consistency and quality across all marketing touchpoints
• Partner closely with CRM and Digital teams to plan and execute segmentation, lifecycle, and automation strategies that improve conversion and lifetime value
• Analyze registration data, funnel performance, and campaign KPIs to identify risks, opportunities, and optimization levers
• Forecast registration performance and proactively adjust tactics to close gaps against targets
• Build strong in-market relationships with clubs, coaches, retailers, partners, and community stakeholders to drive grassroots growth
• Collaborate with Communications and Global Marketing teams to support media strategies, storytelling, and PR execution
• Own and manage assigned event marketing budgets, ensuring efficient spend and strong ROI
• Present marketing performance, insights, and plans to senior stakeholders in weekly, monthly, and quarterly forums
• Stay current on event marketing, CRM, digital, AI-enabled marketing tools, and endurance sport industry trends

Product Marketing Manager

Director

• Serves as the representative of The IRONMAN Group within assigned markets, driving regional strategy, business development, and operational excellence.
• Leads a team of Operations Managers and Race Directors to deliver world-class IRONMAN events.
• Holds ultimate responsibility for safe event execution, athlete experience outcomes, and financial results.
• Fosters cross-functional collaboration and champions talent development across all levels.

Product Marketing Manager

Regional Director