The Insurance Market, Inc.

Analyst

• Own digital measurement and insight generation
• Turn messy data into clear answers
• Challenge teams when metrics don't make sense
• Design and scale tracking infrastructure
• Lead GTM implementations with rigorous QA and governance
• Build tracking frameworks (GA4, GTM, event schemas)
• Automate recurring analyses for faster insights
• Work with Performance Marketing to optimize acquisition spending, attribution models, and channel mix
• Identify where campaigns are bleeding money and where we're leaving growth on the table
• Support A/B testing and CRO
• Coordinate with SEO and Product teams to measure what matters
• Own data governance, QA, and debugging

Digital Analyst