Performance Digital Specialist

The Insurance Market, Inc.

Performance Digital Specialist optimizing campaigns across Google Ads and Meta Ads for digital insurance in Greece. Collaborating with various teams to enhance customer journey from awareness to conversion.

Posted 7/25/2026full-timeAthens • 🇬🇷 GreeceMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in performance marketing with a focus on Google Ads and Meta Ads, driving key business metrics through data analysis and campaign optimization. Proficient in utilizing AI tools and maintaining tracking infrastructure to enhance decision-making and improve customer journeys.

Highest-signal resume keywords

Performance MarketingGoogle AdsMeta AdsGA4AI Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CACCPAROASConversion RateCTRCampaign OptimizationBudget ManagementData AnalysisPerformance KPIsConversion Tracking

Soft Skills

Communication SkillsProblem-SolvingCuriosityAccountabilityGrowth Mindset

Tools & Technologies

Google Tag ManagerAI-Assisted WorkflowsAutomation PlatformsPerformance Analysis ToolsTracking Infrastructure

Industry Keywords

E-CommerceFintechInsuranceLead GenerationDigital Media

About the role

Key responsibilities & impact

Own performance campaign strategy and execution across Google Ads, Meta Ads and other paid channels, translating business objectives into acquisition strategies, campaign structures, KPIs and optimization plans across the funnel, from awareness to acquisition
Drive core business metrics (CAC, CPA, ROAS, Conversion Rate, revenue, profitability) through continuous performance analysis, identifying growth opportunities and inefficiencies
Report performance to stakeholders with clear, actionable insights that support business decision-making
Partner with Marketing Managers, Product, CRM, Analytics, SEO, Brand and Commercial teams to align digital media with 360 campaigns and improve the end-to-end customer journey
Maintain tracking infrastructure (GA4, GTM, conversion tracking) to ensure data integrity for decision-making
Work with creative teams to test messaging, creative and landing page experiences
Embed AI tools and automation into campaign management, reporting and analysis as a core workflow, and stay ahead of new AI-driven capabilities, advertising developments and platform trends

Requirements

What you’ll need

3 –5 years of experience in performance marketing, preferably in e-commerce, fintech, insurance or lead generation environments
Hands-on experience with Google Ads and Meta Ads
Strong understanding of performance KPIs including CAC, CPA, ROAS, CTR, Conversion Rate and revenue-related metrics
Hands-on experience with AI tools, automation platforms and AI-assisted workflows for performance marketing, reporting, analysis and optimization
Strong analytical skills and the ability to translate data into business recommendations
Experience managing budgets, optimizing campaigns and driving measurable business outcomes
Good understanding of GA4, Google Tag Manager and conversion tracking
Excellent communication skills and the ability to explain performance in simple business terms
Strong sense of ownership, accountability and proactive problem-solving
Strong curiosity and technology savviness, with a demonstrated ability to adopt AI tools and emerging technologies quickly and incorporate them into everyday work
A growth mindset, with a passion for continuous learning and improvement

Benefits

Comp & perks

Private Health Coverage on the Company’s group program & a yearly check-up plan
Wellbeing Benefits
Collaboration with experienced marketing, product and commercial teams
Continuous learning and development opportunities
A fast-paced, collaborative and ambitious environment focused on growth and innovation