The Institute for Study Abroad

Digital Marketing

• Assist with routine database hygiene by auditing CRM records, identifying and merging duplicate contacts/accounts, and standardizing mis formatted fields (e.g., phone numbers, email addresses, and URLs).
• Perform regular data-cleansing sweeps to purge invalid email bounces, standardize naming conventions, and flag incomplete records for further enrichment by senior team members.
• Monitor inbound lead queues, manually routing unassigned or misrouted leads to the correct regional or enterprise sales representatives based on established territory rules.
• Maintain lead lifecycle accuracy by updating contact statuses, lead scores, and stage progressions as records advance through the pipeline, ensuring reporting dashboards reflect real-time activity.
• Assist in list-building and segmentation for email campaigns by exporting targeted contact lists from the CRM and verifying that all included leads meet required demographic criteria.
• Help prepare weekly engagement reports and dashboards by pulling standard CRM reports, compiling data into reporting platforms, and flagging outliers (e.g., abnormal web traffic patterns, UTM-tagged campaign performance discrepancies, or conversion-rate fluctuations) for marketing leadership to review.
• Contribute to process documentation by updating quick-reference guides and standard operating procedures (SOPs) for common CRM tasks as workflows evolve.
• Build, revise, and deploy email campaigns and automated nurture workflows in HubSpot, assisting with audience segmentation, A/B testing, and basic performance reporting to improve subscriber engagement and conversion.
• Publish and categorize website content (pages, blogs, resources) in IFSA’s WordPress CMS, ensuring accurate tags, SEO metadata, and timely refreshes.
• Manage and audit IFSA’s external presence by updating program and service listings across third-party review platforms and directories to ensure accuracy and consistency.
• Collaborate cross-functionally with colleagues across IFSA departments to gather content requirements, align messaging, and support integrated marketing initiatives.
• Support day-to-day marketing operations with additional ad-hoc projects and administrative tasks as assigned, contributing to the overall efficiency and responsiveness of the marketing team.

Digital Marketing Operations Intern