The Inland Real Estate Group of Companies, Inc.

Marketing Operations

• Own the engine behind a high-growth marketing organization.
• Drive scalable campaigns, optimize lead conversion, and power data-driven growth across a national self-storage portfolio.
• Responsible for driving efficiency, scalability, and performance across all marketing initiatives.
• Own the marketing infrastructure—processes, technology, data, and execution workflows—ensuring campaigns are delivered effectively.
• Partner closely with internal teams and external agencies to streamline execution, improve lead management, and deliver measurable, data-driven results across all channels.
• Design and optimize marketing workflows, processes, and systems to improve efficiency and scalability across all campaigns.
• Align cross-functional teams (marketing, operations, revenue management, IT) to ensure seamless execution.
• Define campaign goals, timelines, and success metrics; ensure on-time, on-budget delivery.
• Optimize lead-to-rental conversion through improved processes, automation, and system integration.
• Manage marketing data integrity, tracking, and reporting across platforms (GA4, CRM, marketing automation tools).

Marketing Operations Manager