Marketing Operations Manager

The Inland Real Estate Group of Companies, Inc.

Marketing Operations Manager driving scalable campaigns and optimizing lead conversion for a national self-storage portfolio. Responsible for marketing infrastructure and ensuring effective campaign delivery.

Posted 7/28/2026full-time🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving scalable marketing campaigns and optimizing lead conversion through data-driven strategies. Proficient in managing marketing operations, technology, and cross-functional collaboration to achieve measurable growth in the self-storage sector.

Highest-signal resume keywords

Marketing Automation PlatformsCRM SystemsLead ManagementData AnalysisProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingCampaign OptimizationProcess DesignData TrackingSegmentationCustomer Lifecycle MarketingPerformance MetricsSystem IntegrationLead-to-Rental ConversionAnalytics Tools

Soft Skills

Organizational SkillsCommunication Skills

Tools & Technologies

GA4Marketing Automation Tools

Industry Keywords

Self StorageMulti-Site Real EstateRevenue GrowthMarketing Infrastructure

About the role

Key responsibilities & impact

Own the engine behind a high-growth marketing organization.
Drive scalable campaigns, optimize lead conversion, and power data-driven growth across a national self-storage portfolio.
Responsible for driving efficiency, scalability, and performance across all marketing initiatives.
Own the marketing infrastructure—processes, technology, data, and execution workflows—ensuring campaigns are delivered effectively.
Partner closely with internal teams and external agencies to streamline execution, improve lead management, and deliver measurable, data-driven results across all channels.
Design and optimize marketing workflows, processes, and systems to improve efficiency and scalability across all campaigns.
Align cross-functional teams (marketing, operations, revenue management, IT) to ensure seamless execution.
Define campaign goals, timelines, and success metrics; ensure on-time, on-budget delivery.
Optimize lead-to-rental conversion through improved processes, automation, and system integration.
Manage marketing data integrity, tracking, and reporting across platforms (GA4, CRM, marketing automation tools).

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Analytics, or related field
Marketing and revenue growth experience in self storage or national multi-site real estate sector experience required.
5–7+ years of experience in marketing operations, digital marketing, or related roles.
Strong expertise in marketing automation platforms, CRM systems, and analytics tools.
Deep understanding of lead management, segmentation, and customer lifecycle marketing.
Strong analytical skills with the ability to translate data into actionable insights.
Experience managing agency partners and marketing technology vendors.
Excellent organizational, communication, and project management skills.

Benefits

Comp & perks

Office-based role with occasional travel to field sites or company meetings, including periodic overnight stays.
Fast-paced, result-driven environment, requiring high attention to detail and adaptability.
High cross-functional collaboration across teams.