The Independents

Director, Fashion Communications

The Independents

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $100,000 - $120,000 per year

Job Level

Lead

About the role

  • Develop and execute innovative public relations strategies to maximize brand visibility in the luxury fashion sector.
  • Build and nurture strong relationships with clients, aligning PR activities with their vision and goals.
  • Lead and coordinate PR campaigns, including press releases, media relations, and digital PR initiatives.
  • Guide and mentor a dynamic team, promoting a culture of excellence, innovation, and continuous professional growth.
  • Manage and oversee high-profile fashion events, ensuring seamless execution and brand alignment.
  • Align internal communications with external PR strategies to ensure a cohesive brand message.
  • Monitor industry trends and competitor activities to inform and adapt PR strategies.
  • Foster relationships with influencers, media, and other key stakeholders in the luxury fashion industry.
  • Oversee budget management for PR campaigns and events, ensuring optimal allocation of resources.
  • Represent the brand at industry events, conferences, and meetings, enhancing the brand's network and reputation.
  • Proactively identify and pursue new business opportunities, expanding the company’s client portfolio in the luxury fashion sector.
  • Lead the development and presentation of new business pitches, effectively communicating the brand's value proposition to prospective clients.

Requirements

  • Extensive and proven experience in a Senior PR role within a luxury fashion environment
  • Collaborative team player with the ability to work autonomously to deliver to brief and on-time
  • Demonstrate a solid understanding of and ongoing interest in the fashion industry
  • Positive, proactive, problem-solving approach with strong attention to detail
  • A responsive and understanding approach to client management
  • Creative and strategic thinker
  • Able to identify communication opportunities through a pro-active approach
  • Proven experience of working in a fast-paced environment. Ability to work to tight deadlines.
  • Excellent prioritizing and time management
  • Discreet, professional, and articulate, with excellent communication skills
  • Extremely well-organized, methodical, and efficient
  • Strong presentation & superb writing skills
  • Having a visionary and opportunistic approach to new business development
  • Strong computer skills including Outlook, Excel, and PowerPoint, Fashion GPS
Benefits
  • Medical, Dental, and Vision plans
  • 401K Employer Match program
  • Commuter Benefits
  • Paid Time Off including Vacation Days, Personal Days, Sick Days, and additional Comp Days
  • Company-wide closure last week of the year
  • 10 Federal Holidays Observed
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
public relationsmedia relationsdigital PRbudget managementevent managementbusiness developmentstrategic thinkingproblem-solvingpresentation skillswriting skills
Soft Skills
collaborativeautonomousattention to detailclient managementcreativeproactivetime managementorganizedmethodicalefficient