Account Manager
The Hoffman Agency
full-time
Posted on:
Location Type: Hybrid
Location: Taipei • Taiwan
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About the role
- Serve as the primary client liaison, providing strategic communications counsel that aligns business goals with measurable outcomes
- Build and nurture a strong network of media, analyst, and influencer contacts to amplify client visibility across key channels
- Develop creative pitching strategies, manage interviews, media briefings, and roundtables to ensure impactful storytelling and consistent media coverage
- Craft high-quality written materials — including press releases, Q&A documents, bylines, and strategic communication plans — in English and/or Chinese with clarity and creativity
- Analyze market intelligence and campaign performance, delivering actionable insights that inform strategy, optimize results, and guide client decision-making
- Design and execute integrated marketing communications (IMC) programs that combine traditional PR with digital innovation across owned, earned, and paid channels
- Lead day-to-day account operations with precision — managing budgets, coordinating cross-functional teams, and ensuring seamless project execution and quality delivery
- Collaborate with senior leadership to drive client satisfaction, profitability, and continuous improvement in campaign performance
- Contribute to new business initiatives through RFP development, pitch presentations, and creative ideation that highlights the agency’s expertise and market differentiation
- Mentor and coach junior team members through regular feedback, skill-building sessions, and internal knowledge-sharing programs to strengthen collective team capability and growth
Requirements
- Bachelor’s degree in Business, Public Relations, Advertising, Marketing, Integrated Communications, Journalism, Linguistics, Public Affairs, Economic or a related discipline
- Minimum of 4 years of relevant experience, preferably within an agency environment
- Proven experience in media relations, client servicing, and project management
- Keen interest in technology-driven portfolios, including fintech and corporate communications
- Exceptional writing and verbal communication skills in English and Chinese; proficiency in other third language such as Japanese is an added advantage
- Strong passion for digital and social media communications, with an understanding of evolving online landscapes
- Entrepreneurial, curious, and driven mindset with a proactive approach to learning and problem-solving
Benefits
- Competitive salary
- Comprehensive benefits
- Career growth opportunities
- Unique four-week paid sabbatical after four years of service
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
media relationsproject managementstrategic communicationwritingmarket analysisintegrated marketing communicationscampaign performance analysiscreative pitching strategiesbudget managementRFP development
Soft Skills
client liaisoncommunicationcollaborationmentoringproblem-solvingentrepreneurial mindsetcuriosityproactive approachteam leadershipfeedback