The Hershey Company

Senior Manager, Innovation Protein & Functional Snacking

The Hershey Company

full-time

Posted on:

Location Type: Office

Location: Hershey • Pennsylvania • United States

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Job Level

Senior

About the role

  • Drive strategic growth initiatives and activation plans across high-growth snacking platforms.
  • Partner with cross-functional teams to develop and execute demand creation strategies that integrate consumer insights, category trends, and brand objectives.
  • Manage portfolio planning, innovation alignment, and go-to-market strategies to deliver profitable growth and strengthen category leadership.
  • Monitor category performance metrics, including share, velocity, and profitability.
  • Serve as a key liaison between Marketing, Sales, Finance, and Supply Chain to ensure alignment on priorities and resource allocation.

Requirements

  • Bachelor’s degree in Marketing, Business, or related field required; MBA preferred.
  • 7–10 years in marketing, strategy, or category management within CPG, with experience in demand creation or portfolio strategy.
  • Proven success in managing complex projects and influencing cross-functional teams.
Benefits
  • Equal Opportunity Employer
  • Reasonable accommodation requests allowed
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
portfolio planninginnovation alignmentgo-to-market strategiesdemand creationcategory managementperformance metricsprofitability analysis
Soft Skills
strategic growthcross-functional collaborationproject managementinfluencingresource allocation
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA