The HALO Trust

Global Website Content Manager

The HALO Trust

contract

Posted on:

Location Type: Remote

Location: United Kingdom

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Salary

💰 £45,000 per year

About the role

  • Develop our website content strategy, enacting plans for the creation, delivery and governance of useful, usable content
  • Work with stakeholders and subject matter experts to translate needs into website solutions, including actionable tasks for the development team via the backlog
  • Contribute to the continual iterative improvement of the site:
  • - Manage backlog
  • - Troubleshoot website errors and bugs, reporting where appropriate
  • - Lead development sprints with our external agency, completing UAT and other tasks as required
  • - Monitor and maintain technical aspects of existing website content in terms of URLs, page names, structure, metadata etc
  • Oversee publication of all website content
  • - Write, edit and proof copy, ensuring it’s accessible, optimised for search, maximises goal conversions and follows good UX writing practices
  • - Manage a range of onsite content, including pages, microcopy, forms, images and videos
  • Ensure appropriate content is shown to the user in the right place and in the best format, with a focus on increasing completion of top site tasks such as making a donation and signing up for our e-newsletter.
  • Mentor our small group of website editors:
  • - Provide training and ongoing support on writing for the web good practice
  • - Provide training and ongoing support on using the CMS
  • - Ensure adherence to good practices
  • - Ensure content is always up-to-date
  • Measurement and evaluation:
  • - Ensure tracking and reporting of content performance and KPIs, providing metrics and other insight to colleagues as appropriate
  • - Take a data-driven approach to decision-making, using quantitative and qualitative insight to improve the performance of content
  • Collaborate with relevant colleagues such as the Senior Digital Marketing Manager to ensure digital components are optimised to work together and that user journeys across digital touchpoints are seamless

Requirements

  • Experience of working with a CMS with multiple contributors (we use Umbraco)
  • Expert understanding of digital content best practices (writing for the web, plain English, accessibility issues, UX research)
  • Exceptional writing skills and attention to detail: confident in both micro- and long-form copywriting; solid subbing and proofing skills
  • Demonstrable experience of content production processes with multiple stakeholders
  • An understanding of brand and tone of voice, applying best practice and house style across a large website with multiple authors and aims
  • Good data literacy, with an ability to take ownership of using data to drive content decisions
  • Understanding of SEO best practices and how and where to apply them
  • Adept at using analytics tools (eg GA4) to identify content trends, issues and insights
Benefits
  • Annual Leave: 25 days plus bank holidays
  • Non-contributory life assurance (3 x salary)
  • Pension contributions matched by HALO up to 5%
  • Private medical health cover
  • Emergency medical insurance when travelling overseas
  • Occupational Health services including physiotherapy support and counselling support
  • Flexible working policy

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
content strategywebsite governancebacklog managementwebsite troubleshootingUAT (User Acceptance Testing)SEO best practicescopywritingdata-driven decision makingcontent production processesanalytics
Soft skills
attention to detailmentoringtrainingcollaborationcommunicationproblem-solvingadaptabilityleadershipuser experience (UX) focusstakeholder management