Brand & Digital Marketing Specialist
The Good People Group by Eyal Shani
part-time
Posted on:
Location Type: Remote
Location: United States
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About the role
- Oversee and manage all social media platforms, ensuring cohesive and engaging brand messaging.
- Develop and execute effective marketing and branding plans in line with company objectives.
- Design and produce visual and written content, including ads, social media posts, and promotional materials using tools like Canva or Adobe Creative Suite.
- Create and edit videos for various platforms, ensuring high-quality production that aligns with brand standards.
- Manage and update website content to ensure accuracy, relevance, and alignment with current marketing campaigns.
- Monitor key performance indicators (KPIs) such as impressions, engagement, and sales data to evaluate the effectiveness of marketing efforts.
- Conduct research on consumer trends, competitor activities, and market opportunities to support informed decision-making.
- Work with product development, sales, and other departments to ensure alignment on brand messaging and strategy.
- Maintain brand guidelines and ensure all marketing materials reflect a unified and professional brand identity.
- Coordinate and schedule sales appointments and meetings. Manage the CEOs calendar, including arranging travel and accommodations as needed. Send reminders and confirmations to clients and internal teams.
- Prepare, format, and proofread business documents, reports, and presentations. Manage email correspondence, ensuring timely responses and follow-ups. Maintain and organize digital files and records for easy access and retrieval.
Requirements
- Bachelors degree in Marketing, Business Administration, Communications, or a related field.
- Proficiency in graphic design software (e.g., Canva, Adobe Suite) and Microsoft Office (Word, PowerPoint).
- Strong copywriting skills with experience in developing marketing content.
- Proven experience in brand management, digital marketing, or a similar role.
- Strong analytical skills for tracking performance metrics and generating actionable insights.
- Ability to organize complex information into digestible and engaging content.
- Excellent communication skills, both written and verbal, with the ability to work independently and collaboratively.
Benefits
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
graphic designcopywritingdigital marketingbrand managementvideo editingcontent creationperformance metrics analysismarketing strategy developmentsocial media managementwebsite content management
Soft Skills
communicationorganizational skillsanalytical skillscollaborationindependenceattention to detailcreativitytime managementproblem-solvingadaptability