The GelBottle Inc

Trade Marketing Executive

The GelBottle Inc

full-time

Posted on:

Location Type: Hybrid

Location: United States

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About the role

  • Own and manage the US monthly trade calendar, ensuring a cohesive and effective omni channel approach.
  • Coordinate delivery through Monday.com, keeping trade activity aligned, on track and on time.
  • Create and localise compelling trade campaign copy across web, email, social, print and SMS channels.
  • Build and execute CRM activity, including HTML emails, segmented campaigns and weekly trade pivots.
  • Partner closely with the ecommerce team to deliver web assets, promotions and page updates.
  • Develop engaging content for community and brand channels, including social posts and blogs.
  • Align marketing activity with sales cadence to support commercial priorities.
  • Coordinate assets for national retailers and support distributor marketing initiatives.

Requirements

  • Experience in trade or digital marketing, ideally within B2C ecommerce, retail or DTC.
  • Beauty/consumer products experience is advantageous, but not essential.
  • Some experience planning and executing omni channel marketing activity.
  • Hands-on experience in CRM and email execution, including campaign build and delivery.
  • Comfortable using project management tools such as Monday.com or Asana to keep work organised and on track.
  • Some experience with digital marketing platforms such as Klaviyo, Bloomreach, Mailchimp or HubSpot.
  • Strong copywriting skills, with the ability to create persuasive, performance driven marketing communications.
  • A curious, analytical mindset with an interest in understanding performance and improving results.
  • A collaborative team player who enjoys working cross functionally.
  • Google Analytics knowledge is a plus but not essential.
  • HTML email knowledge would be a bonus.
Benefits
  • Medical Administered by Kaiser: 100% employee premium covered. 50% dependent premiums covered.
  • Dental Administered by Moda Health: 100% employee premium covered. 50% dependent premiums are covered.
  • Vision Administered by Vision Service Plan (VSP): $0 co-pay on annual wellness exam $20 co-pay for prescription glasses up to $150 allowance for frames; up to $60 co-pay on contacts up to $130 $20 co-pay on primary eye care
  • Paid Time Off (PTO) 12 paid holidays a year 120 hours dropped in annually at fiscal year and may be used immediately.
  • 401(K) Retirement Administered by Ascensus-PAi: Eligibility, Vesture, and Match begin after 30 days of service. Up to 4% match based on employee contributions.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRMHTMLcopywritingdigital marketingomni channel marketingcampaign executionperformance analysis
Soft Skills
collaborationanalytical mindsetcommunicationcreativity