The E.W. Scripps Company

Ad Operations Analyst

The E.W. Scripps Company

full-time

Posted on:

Location Type: Hybrid

Location: Washington • District of Columbia • Washington • United States

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Salary

💰 $80,000 per year

About the role

  • Complete accurate entry for all aspects of a digital campaign into multiple digital advertising sales systems.
  • Assist with creating holistic advertising campaigns with the ability to manipulate and calculate pricing structures utilizing cost per thousand (CPM), cost per click (CPC).
  • Enter and maintain accurate customer data in the order management system (OMS) or customer relationship management system (CRM).
  • Provide consulting to sales teams with knowledge of third party ad serving solutions as well as rich media technologies, including impression and click through tracking pixels.
  • Utilize web analytics to measure digital performance and provide client insights.
  • Ensure that all elements of advertising campaigns are completed in an accurate and timely manner.
  • Ensure complete and accurate revenue recognition in a variety of billing systems.
  • Prepare reports and data insights to support strategy for customer meetings.
  • Compare reporting with third party(s) to confirm campaign reporting is tracking and campaigns are running as contracted.
  • Work closely with Ad Operations and/or account executives to capture customer needs for execution of digital campaigns.
  • Collaborate with Sales team to recommend campaign modifications for optimal results.
  • Support and adhere to digital revenue operational processes, policies, procedures and standards.
  • Attend and contribute to Sales and Ad Operations training and planning meetings.
  • Cultivate productive, professional relationships with clients, vendors and internal teams.
  • Perform other duties as assigned.

Requirements

  • BS/BA in related discipline preferred or equivalent years of experience
  • Generally 3+ years of experience in related field preferred
  • Skilled in using order management systems
  • Proven ability with vendor management
  • Skilled in using web analytics tools
  • Must be digitally savvy
  • Excellent analytical and problem-solving skills
  • Excellent organizational skills
  • Able to manage several campaigns simultaneously in a deadline-oriented environment
  • Strong communication skills
  • Familiarity with Digital and Broadcast advertising
  • General knowledge of third party ad serving solutions as well as rich media technologies, including impression and click through tracking pixels
Benefits
  • Full medical, dental and vision benefits, as well as certain other health and wellness benefits
  • Retirement savings plan with company match
  • Disability accident insurance
  • Hospital indemnity
  • Critical illness
  • Life insurance
  • AD&D
  • ID protection
  • Pet discount program
  • Employee assistance program

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital campaign managementcost per thousand (CPM)cost per click (CPC)order management systems (OMS)customer relationship management (CRM)web analyticsimpression trackingclick through trackingvendor managementdata reporting
Soft skills
analytical skillsproblem-solving skillsorganizational skillscommunication skillsrelationship buildingcollaborationtime managementattention to detailadaptabilitydeadline-oriented