The E.W. Scripps Company

Sales

• Drive new digital revenue by identifying, engaging, and closing major accounts for local stations
• Collaborate with Directors of Sales and other sales managers to achieve assigned revenue objectives across multiple markets
• Focus on monthly, quarterly, and annual digital sales goals, with a sole emphasis on new business growth
• Develop and execute strategic sales plans that leverage Scripps' diverse product offerings, audience insights, and emerging market trends
• Serve as the subject matter expert for digital products, new business strategies, and industry best practices
• Establish processes for working with local sales teams to manage new business pipeline for Scripps digital products
• Interpret market research and advertiser data to create compelling proposals and presentations
• Deliver flawless campaign execution and maintain strong advertiser relationships to ensure retention and upsell opportunities
• Provide market intelligence on competitive activity and recommend strategies to increase market share
• Other duties as assigned

Digital Sales – New Business, Local Media

Producer

• Produce local newscast for stations across Scripps local media markets.
• Work directly with local station news leadership and other key employees to select the most up-to-date information for the daypart.
• Exercise solid news judgement and creativity to produce a dynamic product following the Scripps content strategy.
• Execute time sensitive decisions with independence and clear messaging.
• Act as an ambassador for the Scripps Content Strategy.
• Oversee newscast and up-to-the-minute editorial decisions.
• Be open to sharing ideas on creating content in a new and unique way.
• Showcase content on local stations digital platforms.

Temporary Producer

Operations

• Complete accurate entry for all aspects of a digital campaign into multiple digital advertising sales systems.
• Assist with creating holistic advertising campaigns with the ability to manipulate and calculate pricing structures utilizing cost per thousand (CPM), cost per click (CPC).
• Enter and maintain accurate customer data in the order management system (OMS) or customer relationship management system (CRM).
• Provide consulting to sales teams with knowledge of third party ad serving solutions as well as rich media technologies, including impression and click through tracking pixels.
• Utilize web analytics to measure digital performance and provide client insights.
• Ensure that all elements of advertising campaigns are completed in an accurate and timely manner.
• Ensure complete and accurate revenue recognition in a variety of billing systems.
• Prepare reports and data insights to support strategy for customer meetings.
• Compare reporting with third party(s) to confirm campaign reporting is tracking and campaigns are running as contracted.
• Work closely with Ad Operations and/or account executives to capture customer needs for execution of digital campaigns.
• Collaborate with Sales team to recommend campaign modifications for optimal results.
• Support and adhere to digital revenue operational processes, policies, procedures and standards.
• Attend and contribute to Sales and Ad Operations training and planning meetings.
• Cultivate productive, professional relationships with clients, vendors and internal teams.
• Perform other duties as assigned.

Digital Sales – New Business, Local Media

Temporary Producer

Ad Operations Analyst