The Dorm

Marketing Manager – Mission-Driven Storytelling

The Dorm

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $70,000 - $80,000 per year

About the role

  • Own and execute core marketing initiatives that elevate The Dorm’s brand, visibility, and impact across digital channels, partnerships, and community touchpoints.
  • Develop and guide strategic content and campaign efforts that communicate complex clinical work in clear, compelling, and accessible ways for both B2B and B2C audiences.
  • Create and manage branded, search-optimized content including campaign copy, social media, website updates, blogs, case studies, and educational collateral.
  • Collaborate cross-functionally with clinical, outreach, research, and leadership teams to ensure marketing efforts are aligned with organizational priorities and growth goals.
  • Plan, support, and project-manage internal community events, external brand partnership events, and the development of on-site and experiential marketing assets to support in-person engagement.
  • Monitor, analyze, and report on the effectiveness of cross-channel campaigns using KPIs and analytic tools, translating insights into recommendations and improvements.
  • Research market trends, customer behavior, and the mental health treatment competitive landscape to inform marketing strategies and inspire future efforts.
  • Identify and implement efficiencies and best practices to improve marketing workflows, data organization, and reporting across initiatives.
  • Support with mentoring marketing interns, as needed.

Requirements

  • Bachelor's degree in Marketing/Communications/Journalism or a related field preferred
  • Demonstrated ability to work independently while collaborating effectively within a team.
  • Strong organizational skills and attention to detail, with a proactive and self-starter work style.
  • Exceptional writing and communication skills, with the ability to adapt tone and voice across audiences.
  • Proficiency in analyzing marketing data (i.e. from Google Analytics/Email or Social Insights) and derive strategic insights to inform decision-making.
  • Proficiency with Google Workspace tools (Sheets/Docs/Slides/Drive) required.
  • Experience and comfort on a variety of social media platforms (Instagram, LinkedIn, YouTube, X, TikTok and Facebook) and project management tools (Asana, CODA) and design tools (Canva, Figma).
  • Ability to work a hybrid schedule with a minimum of two days onsite.
Benefits
  • Full benefits including comprehensive medical, dental, vision and a 401K with up to 3% company match, fully vested after 3 years
  • Flexible PTO - for a team that’s rested, recharged and feeling their best
  • Flexible, creative, team-based work environment in the heart of New York City and in an inspiring, centrally-located therapeutic setting
  • Limitless opportunities to expand your impact: work with our research team; support our groundbreaking student scholarship program; be featured in the media on topics that matter; or pilot a new treatment group – At The Dorm, it's all possible!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content creationsearch optimizationdata analysismarketing strategycampaign managementproject managementwritingmarket researchKPI monitoringreporting
Soft Skills
collaborationorganizational skillsattention to detailproactive work stylecommunication skillsmentoringindependenceadaptabilityteamworkcreativity
Certifications
Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in Journalism