The Dorm

Marketing

• Own and execute core marketing initiatives that elevate The Dorm’s brand, visibility, and impact across digital channels, partnerships, and community touchpoints.
• Develop and guide strategic content and campaign efforts that communicate complex clinical work in clear, compelling, and accessible ways for both B2B and B2C audiences.
• Create and manage branded, search-optimized content including campaign copy, social media, website updates, blogs, case studies, and educational collateral.
• Collaborate cross-functionally with clinical, outreach, research, and leadership teams to ensure marketing efforts are aligned with organizational priorities and growth goals.
• Plan, support, and project-manage internal community events, external brand partnership events, and the development of on-site and experiential marketing assets to support in-person engagement.
• Monitor, analyze, and report on the effectiveness of cross-channel campaigns using KPIs and analytic tools, translating insights into recommendations and improvements.
• Research market trends, customer behavior, and the mental health treatment competitive landscape to inform marketing strategies and inspire future efforts.
• Identify and implement efficiencies and best practices to improve marketing workflows, data organization, and reporting across initiatives.
• Support with mentoring marketing interns, as needed.

Marketing Manager – Mission-Driven Storytelling