The Coca-Cola Company

Media Director

The Coca-Cola Company

full-time

Posted on:

Location Type: Office

Location: Lagos • Nigeria

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Job Level

Lead

About the role

  • Lead the end to end media, digital, and connections strategy for NEF across all Coca-Cola brands.
  • Ensure the NEF media strategy reflects cultural, competitive, and category dynamics.
  • Translate global and OU frameworks into consumer driven, high quality, and locally relevant media choices.
  • Define the annual media vision, priorities, and channel strategy to maximize reach, resonance, and ROI.
  • Drive strong alignment of media with commercial priorities and customer activation.
  • Build full funnel media and connections plans aligned with brand strategy, IMX architecture, and campaign objectives.

Requirements

  • Bachelor’s degree required
  • 10+ years of progressive experience in media, digital, or integrated connections (agency or client side)
  • Proven experience delivering media strategy and full funnel plans in FMCG/CPG
  • Strong knowledge of digital, social, precision, programmatic, and measurement.
  • Strong influencing skills and ability to work in matrixed, fast paced environments.
Benefits
  • Health insurance
  • Professional development
  • Retirement plans
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
media strategydigital strategyconnections strategyfull funnel plansprogrammaticmeasurementconsumer driven media choiceschannel strategyROI maximizationFMCG
Soft Skills
influencing skillsability to work in matrixed environmentsability to work in fast paced environments
Certifications
Bachelor's degree