Director
The Coca-Cola Company
full-time
Posted on:
Location Type: Office
Location: Sao Paulo • Brazil
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Job Level
About the role
- Lead the development and execution of the LATAM category strategy, defining target consumers, category roles, positioning, and growth priorities aligned to global and regional objectives.
- Translate category strategy into integrated marketing approaches, shaping communication frameworks, media strategies, shopper programs, and activation models across channels.
- Champion consumer‑ and shopper‑centric thinking, leveraging segmentation, demand spaces, and behavioral insights to increase relevance, preference, and consumption.
- Guide the deployment of category marketing strategies, including advertising, digital, media, shopper marketing, promotions, experiential, and customer‑led activation.
- Ensure consumer and customer experiences are consistent with category and brand strategy, across touchpoints and routes‑to‑market.
- Monitor category performance and effectiveness, using KPIs and insights to optimize impact, ROI, and learning.
- Identify and unlock growth opportunities through portfolio optimization, innovation, renovation, and expansion grounded in insight and business potential.
- Influence category‑level prioritization and investment decisions, ensuring resources are focused on the highest‑value opportunities.
- Lead and develop category talent, providing direction, coaching, and capability building for managers and individual contributors.
- Drive continuous improvement in ways of working, increasing speed, effectiveness, and scalability across markets.
- Communicate and influence senior stakeholders, presenting category strategies, performance updates, and recommendations.
- Partner cross‑functionally with Brands, IMX, Commercial, RGM, Media, Franchise, and Bottler teams to enable integrated, system‑wide execution.
Requirements
- Bachelor’s degree required in Marketing, Business, or related field
- 8–10+ years of experience in category leadership, marketing strategy, brand management, or related disciplines, ideally within FMCG / CPG.
- Demonstrated experience leading category or brand strategies with measurable business impact.
- Strong capability in consumer understanding, segmentation, positioning, and integrated marketing execution.
- Ability to analyze complex business challenges and translate insights into clear, actionable strategies.
- Proven ability to influence cross‑functional stakeholders in matrixed organizations.
- Strong communication and storytelling skills, with comfort engaging senior leaders.
- Experience leading or developing teams in multi‑market or regional environments.
Benefits
- Health insurance
- 401(k) matching
- Career Development support
- Employee resource groups
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
category strategymarketing strategybrand managementconsumer understandingsegmentationpositioningintegrated marketing executionportfolio optimizationKPI analysisbusiness impact measurement
Soft Skills
influencecommunicationstorytellingcoachingcapability buildingcross-functional collaborationleadershipanalytical thinkingcontinuous improvementconsumer-centric thinking
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business