The Coca-Cola Company

Director, Product and Retail Experiences, LATAM

The Coca-Cola Company

full-time

Posted on:

Location Type: Hybrid

Location: Mexico City • Mexico

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Lead

About the role

  • Lead the development and execution of Shopper and Channel Marketing strategies
  • Drive joint business opportunities with bottlers, distributors, and channel partners
  • Work directly with bottlers, distributors, resellers, and frontline sales teams to design and deliver channel marketing programs
  • Customize the Picture of Success by channel
  • Identify priority distribution channels and promotional programs
  • Support and enable the rollout of industry and system campaigns
  • Oversee in-store activations, channel programs, and retail events
  • Lead and develop teams responsible for shopper, channel, and retail activation
  • Act as a subject matter expert in Shopper & Channel Experience

Requirements

  • Bachelor’s degree required, Master’s degree or equivalent experience preferred
  • 10+ years of relevant experience in Shopper Marketing, Channel Marketing, Trade Marketing, Franchise Marketing, or related roles within FMCG / CPG environments
  • Proven experience working directly with bottlers, distributors, and channel partners to drive execution and results
  • Strong understanding of shopper behavior, channel dynamics, and retail execution models
  • Demonstrated people leadership experience, managing teams in complex, cross-functional environments
  • Ability to influence without direct authority and operate effectively in a matrixed organization
  • Fluent English required; Spanish or Portuguese required
Benefits
  • Health insurance
  • Career Development support
  • Flexible working arrangements
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Shopper MarketingChannel MarketingTrade MarketingFranchise MarketingRetail ExecutionPromotional ProgramsIn-store ActivationsChannel ProgramsRetail EventsBusiness Development
Soft Skills
People LeadershipInfluencingCross-functional CollaborationTeam DevelopmentStrategic ThinkingCommunicationProblem SolvingAdaptabilityNegotiationRelationship Management
Certifications
Bachelor's DegreeMaster's Degree