The Coca-Cola Company

Senior Director, Data, Technology and Capabilities – Marketing and Customer Leadership

The Coca-Cola Company

full-time

Posted on:

Location Type: Office

Location: Istanbul • Turkey

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Job Level

Senior

About the role

  • Upskill marketing community & outcomes through DATA, capabilities, and tech-augmented solutions.
  • Architect a future-ready, data-heavy, AI-powered MarTech ecosystem to accelerate capabilities, creativity, innovation and deliver measurable impact at scale.
  • Own data strategy, orchestration & governance - create the OU (Operating Unit) “Brain”
  • Architect a data-heavy, AI-powered MarTech ecosystem.
  • Marketing and Commercial Digital products/platforms ownership and roadmaps.
  • Build and scale marketing capabilities especially acting as COE ( center of excellence) for Data & AI literacy.
  • Lead OU orchestration and backlog management, including workflow, marketing operations, and planning.
  • Enable and activate the network to embed tech-augmented ways of working.
  • Lead a team of 4 talents.

Requirements

  • Significant marketing and leadership experience (12 years+), with great focus in tech/data
  • Acumen across relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy
  • Led scaled, complex, cross-functional and cross-geographical teams and projects
  • Led projects and capabilities that leverage Digital/ Data/ AI as edges
  • Led and developed teams directly and external partners (agencies)
Benefits
  • We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company. This includes supporting the financial and personal well-being of our employees.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data strategydata governanceAI-powered solutionsMarTech ecosystemmarketing operationsworkflow managementdigital productsdata literacycapabilities developmentcross-functional project management
Soft Skills
leadershipteam managementinnovationcreative strategycollaborationcommunicationstrategic thinkingproblem-solvingplanningnetwork activation