The Coca-Cola Company

Senior Manager, Portfolio Consumer & Shopper Content

The Coca-Cola Company

full-time

Posted on:

Location Type: Office

Location: Almaty • Kazakhstan

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Job Level

Senior

About the role

  • Develop/ deploy world-class, locally-relevant content (consumer and shopper) for the region, as granular, nuanced as possible.
  • Being the guardian of all content to ensure consistency across all markets and all touchpoints
  • Collaborating with OU (Operating Unit) Category, OU IMX (Integrated Marketing Experience) and local Media lead and Brand Strategy/ Frontline Lead on One Brief and agency brief.
  • Leading local agency partners to bring to life all content (offline and online) in 2 different contexts 1) local production from scratch 2) deployment of OU-wide platforms 3) collaborating with the OU and co-leading OU wide projects
  • Leading production process for all content (offline and online) leveraging AI and tech for maximum ROI Amplification of campaigns across OU – briefs and ideas to be brought to life by local EPICs team (experiential, influencer, digital, social)
  • Working with Insights Team to define the killer insights that are brought to life across content, as well as testing all content for continuous improvement based on consumer insights
  • Provide input into localization of global Campaigns based on local insights
  • Ownership of all agency budget across OU

Requirements

  • Significant experience (7+ years) with LOCAL content, creative development and agency management
  • Excellence in managing complex projects and budgets/ timelines
  • Great if also have experience in media, assets and brand strategy.
Benefits
  • We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company.
  • This includes supporting the financial and personal well-being of our employees.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content developmentcreative developmentagency managementproject managementbudget managementlocalizationconsumer insightscampaign amplificationdigital marketingsocial media
Soft Skills
collaborationleadershipcommunicationorganizational skillsstrategic thinkingproblem-solvingcreativityattention to detailadaptabilityinsight-driven