The Coca-Cola Company

Senior Director, Integrated Marketing Experience – Eurasia, Middle East

The Coca-Cola Company

full-time

Posted on:

Location Type: Office

Location: Istanbul • Turkey

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Job Level

Senior

About the role

  • Design and deliver massive intimacy with superb creativity
  • Connect Data + Media (inc Retail)+ Culture + Commerce + Social + Partners
  • IMX OU will create capabilities and lead OU-wide programs that will deliver consumer intimacy at scale
  • Lead media capabilities including retail media, JBPs, and ROI
  • Orchestrate social ecosystems, influencers, data, e-commerce to win in the social space
  • Lead creative effectiveness, including principles, guidelines, governance and tech approach & pipeline
  • Enable and activate the IMX network

Requirements

  • Significant marketing and leadership experience (15 years+)
  • Acumen across relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy
  • Led scaled, complex, cross-functional and cross-geographical teams and projects
  • Led projects and capabilities that leverage Digital/ Data/ AI as edges
  • Led and developed teams directly and external partners (agencies)
Benefits
  • A diverse, equitable and inclusive workplace
  • Supporting financial and personal well-being
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingcreative strategydata analysise-commercemedia capabilitiesretail mediaROI analysisinfluencer marketingbrand positioninggrowth strategy
Soft Skills
leadershipcreativitycollaborationstrategic thinkingproject managementcommunicationteam developmentcross-functional leadershipinnovationgovernance