Director, Customer Marketing
The Coca-Cola Company
full-time
Posted on:
Location Type: Hybrid
Location: Atlanta • Ohio • United States
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Salary
💰 $169,000 - $200,000 per year
Job Level
About the role
- Develop custom beverage program plans by identifying business objectives, defining marketing solutions, and building measurement criteria to track performance and measure success.
- Lead Wendy’s Freestyle marketing programming, collaborating with customer marketing team and our internal stakeholders across Freestyle and Brand teams.
- Leverage consumer, category, and competitive insights to inform beverage strategy, marketing programs, and merchandising that drive growth and differentiation.
- Deliver digital insights and strategic thinking for the development and execution of Wendy’s digital programs, including digital ordering platforms.
- Identify, evaluate, and manage beverage innovation opportunities, partnering cross‑functionally to bring new concepts to market that drive consumer relevance and growth.
- Build strong relationships with key Marketing decision makers across Wendy’s organization and with key influencers within their organizations.
- Collaborate on customers’ annual beverage marketing calendar development.
- Influence Wendy’s beverage merchandising strategy and execution.
- Work with Wendy’s Local Marketing team and DMMs to develop programs and merchandising that can be leveraged to drive beverages with Franchisees.
- Manage the Strategic Marketing Funds budget with customer team and Wendy’s.
- Manage relationships with external partners such as creative marketing agencies.
Requirements
- Bachelor’s degree in Marketing/Business or equivalent education
- 5+ years in a consumer-packaged goods company, agency or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience
- Foodservice Customer Marketing or Retail / Shopper Marketing Customer Management: successful experience working with large, strategic, and complex customers
- Experience building unique marketing programs leveraging Coca-Cola assets and partnerships (e.g. NCAA, Fall Football)
- Exceptional project management skills
- Outstanding communication skills (presentation, written, verbal, follow up, etc.)
- Creative problem-solving skills will also be crucial – we FIND A WAY to get stuff done!
Benefits
- A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
- Annual Incentive Reference Value Percentage: 30
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategydigital marketingproject managementconsumer insightsbeverage program developmentmerchandisingbudget managementinnovation managementdata analysisperformance measurement
Soft Skills
communicationcollaborationrelationship buildingcreative problem-solvingstrategic thinkinginfluencingleadershippresentation skillsorganizational skillscustomer management
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business