The Clorox Company

Shopper Marketing Brand Manager

The Clorox Company

full-time

Posted on:

Location Type: Hybrid

Location: Durham • California • North Carolina • United States

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Salary

💰 $128,000 - $252,200 per year

Job Level

SeniorLead

About the role

  • Develop and deploy a full-funnel media strategy across multiple brands; manage and optimize media budgets (>$30M) that deliver against sales, share, and spend efficiency targets.
  • Partner with Amazon field sales team, Marketing, Cross-Functional, BU (Business Unit) brand teams, and Amazon to create retail media plans that deliver on BU and Amazon priorities and initiatives, and in particular, brand-building share growth plans.
  • Lead retail media relationship with agency partners to implement, optimize, and report on Amazon campaigns.
  • Build, refine, and improve plans using agency tools and internal metrics; develop proficiency in agency partners’ databases to understand retail media metrics (e.g. traffic, conversion, SOV, CPC, CTR, ROAS, and more) manage against KPIs, and develop actionable insights.
  • Analyze, assess, and communicate campaign results to key stakeholders with a varying level of media knowledge.
  • Support the Connected Customer Planning (CCP) process by integrating retail media plans into long-range plans; collaborate with sales team on Leading Edge Retailer (LER) meetings with leadership teams.
  • Support the One Demand Planning (ODP) process by developing Full-Funnel Amazon plans in partnership with National Media that will create stronger connectivity to audience, tactical, and measurement plans.
  • Develop deep knowledge base on brands’ business strategy, performance, category dynamics, objectives, opportunities for growth, and risks.
  • Mine external digital best practices & incorporate into strategy and plans.
  • Create learning plans to improve campaign performance and optimize media strategies and spend.

Requirements

  • Bachelor's degree in related field
  • 8 plus years' experience in retail, media, and/or brand marketing for consumer brands
  • Eligibility timing may be accelerated for candidates with previous media and/or Amazon experience
  • Strong collaboration skills to work with other functions, agencies, and outside partners
  • Highly versed in data analytics and developing insights
  • Strong communication and presentation skills
  • Ability to build relationships with senior leaders and manage media agency (AOR)
  • Proactive; influential; able to build and implement plans independently
  • Strategic and creative thinking balanced with strong business acumen
  • Thinks big picture
  • Results-oriented; able to complete assignments in a timely and accurate manner; ability to balance and prioritize multiple deliverables
Benefits
  • robust health plans
  • a market-leading 401(k) program with a company match
  • flexible time off benefits (including half-day summer Fridays depending on location)
  • inclusive fertility/adoption benefits
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
media strategymedia budget managementretail media planningdata analyticscampaign optimizationKPI managementactionable insightsdigital best practicesperformance analysisfull-funnel marketing
Soft Skills
collaborationcommunicationpresentationrelationship buildingproactiveinfluentialstrategic thinkingcreative thinkingbusiness acumenresults-oriented
Certifications
Bachelor's degree