Marketing Associate Director, Partner & Alliances
Wolters Kluwer
Lead Marketing Analyst – Behavioral Health Solutions
The Cigna Group
full-time
Posted on:
Location Type: Hybrid
Location: Bloomfield • Connecticut • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Serve as a trusted partner, advisor and collaborator to Cigna Healthcare Behavioral Health Solutions product and sales teams
- Lead development of competitive positioning and differentiated messaging for Behavioral Health Solutions
- Develop a strong understanding of buyers’ challenges and position offerings to solve key healthcare challenges
- Develop core product content: value proposition presentations, sell sheets, RFP responses, case studies, video, and more
- Partner with marketing strategy and execution teams on product launch plans and execution
- Design, manage and maintain strategic solutions catalog and client-/customer-oriented KPIs and clinical outcomes
- Partner with Marketing Insights CoE, strategy, and field to stay current on competitor developments
- Cross-functional/matrix leadership to influence stakeholders and achieve business and marketing objectives
- Drive a customer-focused, high-performance modern marketing culture and demonstrate Cigna values
- Other assignments as necessary to deliver on enterprise marketing goals
Requirements
- Bachelor’s degree, or equivalent experience
- 5+ years of marketing or marketing communications experience in both a business to business (B2B) and direct to consumer (DTC) setting
- Experience with product marketing launch/maintenance, value propositions, positioning statements, features/benefits, reasons-to-believe
- Experience developing KPIs and tracking clinical outcomes
- Experience with competitive intelligence to inform messaging
- Experience developing core content: capabilities overviews, sell sheets, RFP responses, case studies, video
- Ability to translate business objectives into compelling B2B and DTC marketing content and messages
- Ability to influence direction and action; build and leverage internal relationships
- Cross functional/matrix management experience and ability to create accountability
- Excellent oral and written communication skills
- Strategic mindset and customer focus
- Cultural sensitivity and strong interpersonal skills
- Self-motivated, goal oriented, resourceful, adaptable, able to work under pressure on multiple priorities
- Ability to work from a Cigna Group office 3 days a week, as directed by the business
- If working at home, internet connection with at least 10Mbps download/5Mbps upload
Benefits
- Ability to work from a Cigna Group office 3 days a week, as directed by the business
- Option to work at home occasionally or permanently (hybrid work arrangement)
- If working at home, internet connection must be obtained through a cable broadband or fiber optic internet provider with speeds of at least 10Mbps download/5Mbps upload
- Reasonable accommodation support for applicants (email SeeYourself@cigna.com)
- Tobacco-free policy in certain states (policy details provided)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingvalue propositionspositioning statementsKPI developmentcompetitive intelligencecontent developmentmarketing communicationsB2B marketingDTC marketingclinical outcomes tracking
Soft skills
influencingrelationship buildingcross-functional leadershipstrategic mindsetcustomer focuscultural sensitivityinterpersonal skillsself-motivatedgoal orientedadaptable
Certifications
Bachelor's degree