The Cigna Group

Customer Engagement Strategist

The Cigna Group

full-time

Posted on:

Location Type: Remote

Location: California • Connecticut • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $108,400 - $180,600 per year

About the role

  • Drive measurable behavior change by identifying, testing, and scaling high-value customer engagement opportunities aligned to business, product, and digital priorities
  • Define customer-centric, data-driven engagement strategies, including target populations, use cases, channels, frequency, and success metrics
  • Design and map end-to-end, multichannel customer journeys across email, SMS, push, web, mobile, and offline touchpoints
  • Lead A/B/n experimentation by owning hypotheses, test briefs, measurement plans, and documented learnings
  • Partner closely with product, analytics, technology, and delivery teams to execute experiments from concept through launch
  • Build trusted relationships with cross-functional partners to align strategy, remove obstacles, and accelerate impact
  • Translate insights into action by applying learnings to improve current campaigns and inform future strategies
  • Create clear internal documentation and communications that enable alignment, transparency, and shared learning
  • Manage approvals efficiently while maintaining momentum and quality

Requirements

  • Minimum 5 years of experience in consumer or customer engagement strategy across multiple channels (email, SMS, push, direct mail, agent, web, and mobile)
  • Experience in product marketing, customer relationship marketing, or a closely related discipline
  • Hands-on experience designing and executing direct-to-consumer behavior change initiatives
  • Strong written and verbal communication skills, with the ability to influence across levels and functions
  • Experience working in Agile or rapid test-and-learn environments
  • Comfort partnering with data and analytics teams to support both campaign measurement and strategic planning
  • Working knowledge of behavioral science principles and how they apply to customer engagement
  • A collaborative, growth-oriented mindset with a proactive approach to problem solving
Benefits
  • health-related benefits including medical, vision, dental, and well-being and behavioral health programs
  • 401(k)
  • company paid life insurance
  • tuition reimbursement
  • a minimum of 18 days of paid time off per year
  • paid holidays
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
customer engagement strategyA/B/n experimentationdata-driven engagement strategiesmultichannel customer journeysdirect-to-consumer behavior change initiativescampaign measurementstrategic planningbehavioral science principlesAgile methodologytest-and-learn environments
Soft Skills
strong written communicationstrong verbal communicationinfluence across levelscollaborative mindsetgrowth-oriented mindsetproactive problem solvingrelationship buildingalignmenttransparencyshared learning