The Cigna Group

Senior Marketing Director – PBM Solutions, Launch, Expansion, Upsell

The Cigna Group

full-time

Posted on:

Location Type: Hybrid

Location: St. Louis • Connecticut • Montana • United States

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Job Level

Senior

About the role

  • Identify opportunities for how and when marketing can and should play a role in helping Express Scripts and Evernorth drive growth, market credibility and solution adoption.
  • Execute B2B product marketing in support of the strategic direction set by product teams and in alignment with broader Evernorth marketing strategy.
  • Lead team responsible for defining and developing business marketing strategies, execute/guide activities supporting product sales and category building: product positioning and launch planning.
  • Responsible for marketing talent/team against documented responsibilities.
  • People management to include hiring, clarifying new responsibilities, balancing workload, assessing performance, retaining/nurturing talent.
  • Partner with key matrix partners: Product, Buyer Enablement, Specialty Marketing, Market Insights, Brand, Marketing Operations, Finalist/RFP, Client/SAM communications, Communications, Public Affairs and Growth Analytics.
  • Accountable for the development, ongoing production and associated user-reviews of marketing KPI and campaign reporting processes for product marketing.
  • Partner with Product and Growth Analytics to develop mutually agreed upon success metrics and reporting to highlight marketing activities and results, to extent possible with current MarTech (eg Marketo); as applicable, partner on business case to recommend necessary enhancements/ determine ROIs.
  • Partner with growth and retention marketing teams and COE’s to align on marketing campaign budgets, programs and timing.
  • Contribute to Evernorth integrated marketing plan development, execution, evaluation/measurements, and calibration.

Requirements

  • 10+ years’ experience developing and implementing marketing strategies and plans
  • Experience in complex B2B sales industries with long sales cycles.
  • Experience in Healthcare, insurance and/or PBM strongly preferred
  • Track record of leading complex marketing/communications initiatives at every stage: concept, goal setting, strategy, execution, evaluation and measurement
  • Proven ability to accurately assess B2B audience/influencer needs, understand a buying process, grasp marketplace dynamics and tailor strategies accordingly
  • Exceptionally strong collaborator with demonstrated ability to succeed in a matrixed environment by developing relationships across all levels of the organization (team, peers, leadership, senior leadership) and externally (agency management)
  • Bachelor's degree is required, graduate degree preferred
  • Financial acumen; ideally with demonstrated ability to manage marketing budget
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible working arrangements
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B product marketingmarketing strategiesmarketing KPIcampaign reportingsuccess metricsMarTechbudget managementproduct positioninglaunch planningperformance assessment
Soft Skills
people managementcollaborationrelationship buildingleadershipcommunicationstrategic thinkingevaluation and measurementtalent retentionworkload balancinginfluencer needs assessment