Assist in ensuring the BYU-Pathway and EnglishConnect websites are accessible, usable, and accurate.
Support the lifecycle marketing manager by researching web trends and gathering, writing, editing, organizing, and posting content (text, photos, and videos).
Update and add content to websites, investigate and identify errors, and build new web pages
Utilize strong writing, editing, and proofreading skills to write and refresh content on multiple websites
Work with other professionals such as the communications team, web developers, and operation managers to draft, review, and publish new web pages
Learn and maintain brand and website standards
Requirements
Copywriting experience — especially writing clear, accessible web copy (headlines, landing pages, calls to action, microcopy).
Desire to learn web trends and best practices
Professionalism, responsibility, and initiative.
Ability to meet deadlines and manage multiple projects.
Motivated, creative, detail-oriented, adaptable, and dependable.
Team player who also excels as an individual contributor.
Experience with WordPress, Brightspot, and/or another web content management system (CMS).
Basic understanding of visual/user-centered web design
Search engine optimization
Basic understanding of HTML, CSS, and/or Javascript (optional)
Students with a focus in Communications, Web Design, Digital Media, or Marketing
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.