The Bluebird Group

Retail Media Manager

The Bluebird Group

full-time

Posted on:

Location Type: Hybrid

Location: Bentonville • United States

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About the role

  • Own and drive advertising strategy across Search and DSP for larger or more complex client accounts
  • Lead strategic planning sessions including annual planning, seasonal strategies, and budget allocation recommendations
  • Build and present quarterly business reviews with executive-level storytelling and clear strategic roadmaps
  • Manage and develop leads and specialists, coaching them on execution quality and strategic thinking
  • Navigate difficult client conversations with composure: performance declines, budget cuts, strategic pivots, competitive threats
  • Proactively identify account growth opportunities - new ad types, audience strategies, category expansion, incrementality testing
  • Collaborate with cross-functional teams (Client Team, Digital, Creative) to ensure unified account strategy and a connected consumer journey
  • Manage budget pacing and performance across funnel segments, product groupings, and campaign types, optimizing allocation to deliver against client KPIs
  • Monitor the competitive landscape and digital shelf, identifying emerging threats and understanding where each account sits within its category
  • Contribute to division-wide best practices and playbook development based on learnings from your accounts
  • Champion adoption of new tools, platforms, and workflows - providing feedback on strategic value and team usability

Requirements

  • 3-5 years of Amazon Ads, retail media, or digital advertising experience, ideally in an agency environment
  • Demonstrated ability to manage multi-account portfolios and deliver consistent, measurable results
  • Proficiency with Amazon Search bidding strategies, audience targeting, and campaign architecture
  • Strong analytical mindset with comfort interpreting performance data, AMC reporting, and attribution models
  • Client-facing communication skills: ability to lead QBRs, present to marketing directors and VPs, and manage expectations
  • Experience mentoring or coaching junior team members
  • Expert proficiency in Excel and PowerPoint for reporting, analysis, and client presentations
  • Strategic thinking: ability to connect campaign-level decisions to business-level outcomes
  • Adaptability and eagerness to adopt new platforms, tools, and workflow technologies as they evolve
  • Familiarity with retail media ad tech platforms (e.g., Skai, Pacvue) and ability to leverage them for campaign management, reporting, and optimization.
Benefits
  • Health insurance
  • Flexible work arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Amazon Adsdigital advertisingaudience targetingcampaign architectureanalytical mindsetperformance data interpretationAMC reportingattribution modelsbudget managementmulti-account portfolio management
Soft Skills
strategic thinkingclient-facing communicationmentoringcoachingadaptabilityexecutive-level storytellingperformance managementcollaborationproblem-solvingleadership