The Bernard Group, Inc.

Social Media Advertising Specialist

The Bernard Group, Inc.

full-time

Posted on:

Location Type: Hybrid

Location: Chanhassen • Minnesota • United States

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Salary

💰 $49,000 - $58,000 per year

About the role

  • Develop, launch, and manage comprehensive social media lead generation campaigns across Meta and LinkedIn platforms.
  • Monitor campaign performance and continuously optimize results by adjusting creative assets, targeting, and campaign structure.
  • Manage the flow of lead data, ensuring information from Instant Forms is accurately captured and delivered through downloads or CRM integrations.
  • Oversee multiple business pages and Business Portfolios in a high-volume campaign environment.
  • Utilize internal systems to manage campaign orders and track advertising activity.
  • Collaborate with internal teams to ensure campaigns align with client goals and deliver measurable results.
  • Perform other duties as assigned by management.

Requirements

  • Experience managing professional social media advertising campaigns.
  • Strong working knowledge of Meta Ads Manager, including Ad Set organization, Lookalike Audience creation, and Special Ad Category compliance.
  • Experience using LinkedIn Campaign Manager and navigating Business Portfolios.
  • Familiarity with CRM integrations and lead capture tools, including Instant Forms and file exports.
  • A strong understanding of social media marketing principles and lead generation strategies.
  • The ability to analyze campaign performance and determine when to adjust creative assets versus targeting parameters.
  • Exceptional written and verbal communication skills, with the ability to explain technical marketing concepts in a clear and approachable way.
  • Strong multitasking skills and the ability to manage multiple campaigns and business pages simultaneously in a fast-paced environment.
  • A customer-focused mindset with a passion for helping clients succeed and building long-term relationships.
Benefits
  • Healthcare, dental, life insurance, disability
  • Paid parental leave
  • Retirement Savings programs: Employee Stock Ownership Plan-100% Employee-Owned 401k with a company match
  • Career Development Opportunities
  • Flexible Work Hours
  • Tuition Reimbursement
  • Employee Referral Program
  • Safe & Clean Manufacturing Environment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media advertisinglead generationcampaign performance analysiscreative asset optimizationtargeting parameters adjustmentCRM integrationslead capture toolsMeta Ads ManagerLinkedIn Campaign ManagerBusiness Portfolios management
Soft Skills
written communicationverbal communicationmultitaskingcustomer-focused mindsetrelationship buildingcollaborationadaptabilityproblem-solvingtime managementattention to detail