The Bernard Group, Inc.

Social Media Manager

• Develop, launch, and manage comprehensive social media lead generation campaigns across Meta and LinkedIn platforms.
• Monitor campaign performance and continuously optimize results by adjusting creative assets, targeting, and campaign structure.
• Manage the flow of lead data, ensuring information from Instant Forms is accurately captured and delivered through downloads or CRM integrations.
• Oversee multiple business pages and Business Portfolios in a high-volume campaign environment.
• Utilize internal systems to manage campaign orders and track advertising activity.
• Collaborate with internal teams to ensure campaigns align with client goals and deliver measurable results.
• Perform other duties as assigned by management.

Social Media Advertising Specialist

Project Manager

• direct and manage projects from beginning to end while working with the AE, AM and/or Senior Project Manager (SPM) to define print and fixture project scope, goals, deliverables, resources needed, time line, milestones and project costs
• gather costs for estimating purposes based on understanding the clients’ expectations for the final deliverable product and the knowledge of material and labor costs required to meet those expectations associated with in-house or out-sourced production
• identify and manage project dependencies while proactively planning for workback schedules, domestic and international delivery and installation wait times, and coordination/hand-offs between outsourced product and in-house
• make department managers aware of resources needed in a timely manner and communicate project deliverables and timeline following established TBG protocol and processes
• contact and negotiate with contractors and freelancers, as necessary, within or below project cost budget and ensure all outside resources have a current, signed NDA (non-disclosure and confidentiality agreement)
• produce projects using TBG’s systems (Pace) & follow established processes by staying current on job orders with ticket numbers and a collection of complete files, art and data/distribution
• communicate data and other support information by e-mail and also use established project management tools and processes to ensure other teammates are aware of project status in real time
• understand their clients’ brand and associated design requirements and standards, as well as quality expectations and tolerances, and ensures the teams working on the projects are complying
• track project milestones and deliverables with internal/external resources, ensuring all projects are on track for shipping on time and on budget, while proactively managing project scope changes
• collect and document all expenses for the project and will prepare invoice information for submission to Accounts Payable per established TBG processes
• perform miscellaneous projects and complete various tasks, as requested by Management