The Atlantic

Growth Marketing

• Execute acquisition email campaigns and automations end to end in Sailthru, including template setup, audience selection, QA, scheduling, and deployment.
• Expand and manage the A/B testing strategy across acquisition campaigns and automations, from hypothesis development through analysis and recommendation.
• Deliver data-backed recommendations to improve email conversion, personalization, segmentation, and data collection efforts.
• Own non-subscriber email automations and build new trigger- or engagement-based journeys that drive subscription purchases.
• Manage audience segmentation to improve engagement, opt-out, and conversion rates while supporting healthy list practices.
• Monitor campaign, automation, and audience performance in Looker and identify opportunities or issues quickly enough to act on them.
• Partner closely with teams across CSG, as well as Product, Editorial and Data Engineering.
• Maintain a high bar for execution, documentation, and testing rigor so campaigns ship cleanly and learnings compound over time.

Manager, Consumer Strategy – Growth

Producer

• End-to-end production of short- and mid-form videos, with an eye for a social-first audience, including pitching stories, scripting, filming, and editing, all while maintaining the highest levels of sophistication and quality, at a competitive pace.
• Working closely with writers and editors to translate our award-winning journalism into video formats.
• Contributing to the enhancement of The Atlantic’s video strategy, including visual design, workflows, distribution, and innovation.
• Training newsroom staff on video best practices, including equipment usage both in-office and in the field, how to be on camera, editing workflows, and more.
• Writing copy for videos on our social platforms, with eye toward clarity, engagement, editorial excellence, and SEO.

Video Producer

Journalist

• Cover the media and how the fourth estate operates
• Write about newspapers, Substackers, TV networks, business leaders, influencers, and other players in the space
• Cultivate high-level sources at new and established outlets
• Pursue big, conversation-starting articles that will appeal to broad audiences
• Blend reporting with analysis

Manager, Consumer Strategy – Growth

Video Producer

Staff Writer