Manager, Consumer Strategy – Growth

The Atlantic

Manager, Consumer Marketing driving email subscriber acquisition for The Atlantic. Overseeing email marketing strategies and A/B testing to enhance subscriber engagement and conversion rates.

Posted 7/16/2026full-timeRemote • Washington • 🇺🇸 United StatesJuniorMid-Level💰 $77,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing email acquisition campaigns, managing A/B testing strategies, and delivering data-driven recommendations to enhance email marketing performance. Proficient in audience segmentation and utilizing analytics tools to monitor and optimize campaign effectiveness.

Highest-signal resume keywords

Email MarketingA/B TestingSailthruLookerAudience Segmentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email Campaign ExecutionData AnalysisConversion OptimizationPersonalization StrategiesList Management

Soft Skills

Organizational SkillsCommunication Skills

Tools & Technologies

Marketing Automation PlatformData Visualization Tools

Industry Keywords

Lifecycle MarketingGrowth MarketingMediaPublishingSubscription Businesses

About the role

Key responsibilities & impact

Execute acquisition email campaigns and automations end to end in Sailthru, including template setup, audience selection, QA, scheduling, and deployment.
Expand and manage the A/B testing strategy across acquisition campaigns and automations, from hypothesis development through analysis and recommendation.
Deliver data-backed recommendations to improve email conversion, personalization, segmentation, and data collection efforts.
Own non-subscriber email automations and build new trigger- or engagement-based journeys that drive subscription purchases.
Manage audience segmentation to improve engagement, opt-out, and conversion rates while supporting healthy list practices.
Monitor campaign, automation, and audience performance in Looker and identify opportunities or issues quickly enough to act on them.
Partner closely with teams across CSG, as well as Product, Editorial and Data Engineering.
Maintain a high bar for execution, documentation, and testing rigor so campaigns ship cleanly and learnings compound over time.

Requirements

What you’ll need

2+ years of experience in email, lifecycle, or growth marketing; experience in media, publishing, or subscription businesses is a plus.
Experience designing, running, and analyzing A/B tests and applying what you learn to future campaigns and testing plans.
Hands-on experience with an ESP or marketing automation platform; familiarity with Sailthru is a plus.
Experience with a data visualization or analytics platform, with Looker strongly preferred.
Ability to distill campaign performance into clear findings and actionable recommendations for stakeholders.
Knowledge of email marketing fundamentals, including messaging, list management, deliverability, and compliance best practices.
Strong organizational and communication skills, with the ability to manage multiple priorities and work effectively across teams.

Benefits

Comp & perks

This is a Guild position.