The Agency

Marketing

• Develop and execute a multi-channel acquisition strategy aligned to revenue and contribution margin targets
• Own new customer growth, acquisition spend, and CAC performance
• Build monthly and annual forecasting models in partnership with Finance
• Oversee and optimize performance across paid media channels (Meta, Google, Affiliates, Influencers, Programmatic, and emerging platforms)
• Establish rigorous testing frameworks across audience, creative, bidding, landing pages, and incrementality measurement
• Partner with Brand and Creative to translate performance insights into high-impact messaging
• Improve landing pages and checkout flow in partnership with eCommerce and Product
• Lead a high-performing internal acquisition team (currently 2 direct reports) and manage external partners
• Drive reporting, attribution, and measurement improvements aligned to LTV and contribution margin
• Assist with ad-hoc projects and tasks as necessary

Associate Director – Acquisition Marketing