The Agency

Marketing

• Develop and execute a multi-channel acquisition strategy aligned to revenue and contribution margin targets
• Own new customer growth, acquisition spend, and CAC performance
• Build monthly and annual forecasting models in partnership with Finance
• Oversee and optimize performance across paid media channels (Meta, Google, Affiliates, Influencers, Programmatic, and emerging platforms)
• Establish rigorous testing frameworks across audience, creative, bidding, landing pages, and incrementality measurement
• Partner with Brand and Creative to translate performance insights into high-impact messaging
• Improve landing pages and checkout flow in partnership with eCommerce and Product
• Lead a high-performing internal acquisition team (currently 2 direct reports) and manage external partners
• Drive reporting, attribution, and measurement improvements aligned to LTV and contribution margin
• Assist with ad-hoc projects and tasks as necessary

Associate Director – Acquisition Marketing

Product Manager

• Own the end-to-end behavior and performance of Purple Carrot’s core customer experience, with a focus on how customers discover, select, and engage week over week.
• Ensure the flattened UX introduced through D26 remains clear, consistent, and intuitive as new features, promotions, and programs are introduced.
• Identify experience gaps, friction points, and unintended behaviors, partnering with Design and Engineering to iterate thoughtfully.
• Partner closely with Growth and Retention teams to integrate experiments, campaigns, and lifecycle programs seamlessly into the core experience.
• Translate short-term initiatives into durable product patterns that protect experience integrity while enabling business goals.
• Monitor and analyze customer behavior and funnel performance, including conversion, engagement, skips, repeat usage, and retention.
• Define success metrics and dashboards with Analytics to measure experience quality over time.
• Lead lightweight discovery efforts, including usability testing, session reviews, and qualitative feedback.
• Write product briefs, PRDs, and experiment plans, and collaborate with Engineering and Design through sprint planning and delivery.
• Communicate progress, learnings, and tradeoffs clearly to stakeholders and leadership.
• Assist with ad-hoc projects and tasks as necessary.

Associate Director – Acquisition Marketing

Product Manager, Customer Growth