The Access Group

Divisional Marketing Manager – Customer Self-Service, Retention

The Access Group

full-time

Posted on:

Location Type: Hybrid

Location: Ho Chi Minh City • Vietnam

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About the role

  • partner with Commercial and Customer Success teams to run renewal and commercial campaigns
  • develop clear, proactive customer communication strategies
  • build self‑service customer experiences by activating campaigns from intelligence platforms
  • use customer data to identify risks, opportunities, and campaign triggers
  • provide data‑driven insights that guide targeting, segmentation, and customer marketing strategy
  • contribute to strategic retention marketing by improving lifecycle frameworks

Requirements

  • 3–5 years of B2B marketing experience
  • strong background in customer marketing
  • lifecycle programs
  • commercial campaigns
  • data‑driven retention initiatives
  • skilled in marketing automation and CRM platforms (especially Marketo)
  • ability to design scalable workflows and translate customer data into effective campaigns and insights
  • experienced in managing renewal, upsell, and retention campaigns
  • solid Excel skills for analysis, reporting, and performance tracking
  • familiar with customer intelligence tools
  • SaaS/subscription environments
  • building self‑service or customer health‑driven programs
Benefits
  • blended approach to office working
  • opportunities to accelerate your career
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingcustomer marketinglifecycle programscommercial campaignsdata-driven retention initiativesmarketing automationCRM platformsExcelcustomer intelligence toolsself-service programs
Soft Skills
communication strategiesdata-driven insightstargetingsegmentationcampaign designworkflow design