Director of Proposition Marketing
The Access Group
full-time
Posted on:
Location Type: Hybrid
Location: Loughborough • United Kingdom
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Job Level
About the role
- Lead the proposition and product marketing strategy for our legal portfolio, setting clear positioning, messaging and go-to-market plans that support ambitious revenue and growth goals.
- Turn customer and market insight into simple, practical guidance that shapes what we build, how we sell and how we help customers get more value over time
- Define the go to market strategy for each new proposition and product launch based on the commercial goals we seek and you will challenge and shape best practice in each instance
- Partner with senior leaders across Product, Sales and Customer Success to drive commercial decisions, influence roadmaps and champion customer lifetime value
- Lead transformation programmes that lift how we work, from sales enablement to value frameworks, so teams are better equipped to win, retain and grow customers.
Requirements
- Significant experience in product marketing or commercial roles in software, legal technology or other specialist business-to-business markets.
- Pricing mechanics and how to use price as part of a proposition
- Working with senior teams to incorporate acquisitions into the overall product portfolio and recommend optimum proposition design in order to achieve the required ROI
- Experience building value stories, return-on-investment cases and customer value frameworks that support selling, renewal and expansion conversations
- Experience leading cross-functional programmes that change how a business goes to market, including working closely with senior stakeholders.
- A background in strategy, consulting, scaling high-growth software businesses or working with data and insight to guide commercial decisions
Benefits
- 25 days holiday
- Matched pension scheme
- One charity day allocated to support a cause
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketinggo-to-market strategypricing mechanicsvalue storiesreturn-on-investment casescustomer value frameworkscross-functional programmesstrategyconsultingdata analysis
Soft Skills
leadershipcommunicationcollaborationinfluencecustomer focusstrategic thinkingproblem-solvingadaptabilitystakeholder managementteamwork