The Academies of Math and Science

Performance Marketing

• Own and lead the end-to-end paid media strategy across Meta (Facebook/Instagram) and Google (Search, Display, YouTube)
• Develop, execute, and scale paid acquisition programs aligned to enrollment, lead-generation, and ROI objectives
• Partner closely with the VP of Marketing to define paid media priorities, performance benchmarks, budget allocation, and testing roadmaps
• Directly build, launch, and manage paid campaigns within Meta Ads Manager and Google Ads
• Design campaign structures optimized for funnel stages, audience segmentation, and conversion performance
• Lead creative testing strategy across messaging, formats, placements, and audience targeting, coordinating creative needs with internal stakeholders
• Monitor campaign performance daily and execute ongoing optimization to improve: Cost per lead (CPL), Cost per acquisition (CPA), Lead quality, Conversion rates, Return on investment (ROI)
• Manage budget pacing, scaling strategies, bid adjustments, and audience refinement across platforms
• Oversee paid media tracking infrastructure to ensure accurate attribution and conversion integrity
• Provide regular performance updates, insights, and strategic recommendations to the VP of Marketing
• Collaborate with the Marketing Analyst to interpret reporting and uncover deeper insights

Digital Paid Media Director