The Academies of Math and Science

Digital Paid Media Director

The Academies of Math and Science

full-time

Posted on:

Location Type: Hybrid

Location: Tempe • Arizona • United States

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Job Level

Lead

About the role

  • Own and lead the end-to-end paid media strategy across Meta (Facebook/Instagram) and Google (Search, Display, YouTube)
  • Develop, execute, and scale paid acquisition programs aligned to enrollment, lead-generation, and ROI objectives
  • Partner closely with the VP of Marketing to define paid media priorities, performance benchmarks, budget allocation, and testing roadmaps
  • Directly build, launch, and manage paid campaigns within Meta Ads Manager and Google Ads
  • Design campaign structures optimized for funnel stages, audience segmentation, and conversion performance
  • Lead creative testing strategy across messaging, formats, placements, and audience targeting, coordinating creative needs with internal stakeholders
  • Monitor campaign performance daily and execute ongoing optimization to improve: Cost per lead (CPL), Cost per acquisition (CPA), Lead quality, Conversion rates, Return on investment (ROI)
  • Manage budget pacing, scaling strategies, bid adjustments, and audience refinement across platforms
  • Oversee paid media tracking infrastructure to ensure accurate attribution and conversion integrity
  • Provide regular performance updates, insights, and strategic recommendations to the VP of Marketing
  • Collaborate with the Marketing Analyst to interpret reporting and uncover deeper insights

Requirements

  • Minimum of 5 years of experience managing and scaling paid media campaigns across Meta and Google platforms
  • Advanced proficiency in: Meta Ads Manager and Business Manager
  • Meta Conversion API (CAPI)
  • Google Ads and Google Tag Manager
  • CRM platforms such as HubSpot or equivalent
  • Strong understanding of conversion tracking, attribution modeling, and funnel-based acquisition strategies
  • Proven ability to scale campaigns while maintaining cost efficiency and lead quality
  • Excellent communication, collaboration, and leadership skills
  • Highly organized, analytical, and comfortable operating in a fast-paced environment
Benefits
  • Competitive compensation
  • Growth opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid media strategypaid acquisition programscampaign managementaudience segmentationconversion performancecost per lead (CPL)cost per acquisition (CPA)conversion ratesreturn on investment (ROI)attribution modeling
Soft Skills
communicationcollaborationleadershiporganizationalanalytical