That Company

Consultant

• Manage paid advertising accounts across Meta Ads, including Facebook and Instagram.
• Build, launch, monitor, and optimize Meta ad campaigns.
• Manage campaign budgets, audiences, placements, creative testing, and conversion goals.
• Analyze campaign performance and make strategic recommendations to improve ROI.
• Monitor key metrics including cost per lead, cost per acquisition, click-through rate, conversion rate, ROAS, and overall campaign efficiency.
• Create and test ad copy, creative angles, offers, audiences, and landing page strategies.
• Develop and execute new paid advertising strategies for clients.
• Use Google Ads as a secondary platform when needed.
• Understand and produce client-facing reports.
• Communicate campaign performance, insights, and next steps clearly to clients.
• Collaborate with internal team members to achieve client goals.
• Maintain accurate records of campaign activity, client communication, and optimization work.
• Stay current with Meta Ads platform changes, paid social trends, tracking updates, and digital advertising best practices.

Ads Consultant