That Company

Performance Marketing

• Manage PPC accounts on Google Ads, Yahoo, Bing, etc.
• Monitor bids, budget caps, quality scores, and other metrics.
• Update keyword lists and manage campaign strategies.
• Focus on conversion metrics to optimize client ROI.
• Suggest creative copy and manage display network placements.
• Develop and execute new campaign strategies.
• Produce and understand client reports, keeping up with PPC industry trends.
• Collaborate with the team to achieve client goals.
• Communicate regularly with end clients by phone, video conference calls, and in writing.

SEM/PPC Specialist – Google Ads