TGP International

Marketing

• **Role**
• **Development of Marketing Strategy including:**
• - o Brand Strategy
• - o Situational Analysis
• - o Digital Strategy
• - o Communications Strategy
• - o Media Mix & Buying Plan
• - o Objectives and KPIs
• - o Project Timeline
• - o Marketing Budget
• **Development of Social Media Strategy including: **
• - o Tone of Voice
• - o Content Pillars
• - o Key Messaging
• - o Creative Direction & Development
• - o Channel Strategy
• - o Paid Ad Strategy and budgeting
• - o Objectives and KPIs
• **Development of New Restaurant Launch Strategy**
• - o Pre-launch, launch and post-launch strategy
• - o Execution Planning and implementation
• - o Marketing calendar and activations
• - o Objectives and KPIs
• Work alongside Consumer Marketing Director and CMO/Partner to achieve project objectives
• Execution, implementation and delegation across multiple client projects
• Plan and execute all marketing activities, including social media, events, activations, and partnerships
• Oversight of website development and coordination with developer (if required)
• Management of photography and video shoots and creation of briefs
• Influencer management and negotiations
• Develop and recommend partnerships/collaboration that are aligned with brands
• Brand guardian of all customer touchpoints for any client projects
• Dual language copywriting in Arabic and English
• Overall responsibility for client brand channels
• Oversight of revenue and footfall for ongoing implementation projects
• Budget management and commercial oversight
• Supporting team to achieve all deadlines
• Training and development for direct reports
• Tracking and measuring overall efforts, delivering weekly reports and comprehensive monthly reports

Arabic Marketing Specialist, Saudi National