Arabic Marketing Specialist, Saudi National

TGP International

Marketing Specialist leading marketing campaigns for clients in the hospitality industry. Focus on strategy development, project management, and client brand management in Riyadh, Saudi Arabia.

Posted 7/17/2026full-timeRiyadh • 🇸🇦 Saudi ArabiaSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing comprehensive marketing strategies, including brand, digital, and social media strategies, with a strong focus on hospitality marketing. Proficient in dual language copywriting in Arabic and English, budget management, and project execution across multiple client initiatives.

Highest-signal resume keywords

8+ Years Of Marketing ExperienceFluent In Arabic & EnglishDeep Understanding Of Hospitality MarketingProven Experience In Digital MarketingBS/MS Degree In Marketing Or A Related Field

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyDigital StrategySocial Media StrategyContent DevelopmentBudget ManagementProject ManagementObjectives And KPIsInfluencer ManagementCommercial OversightB2C Marketing

Soft Skills

Team LeadershipCommunicationCollaborationTraining And DevelopmentNegotiation

Tools & Technologies

CanvaMicrosoft Office

Industry Keywords

Hospitality MarketingGCC Market KnowledgeMarketing CalendarClient Brand ChannelsMedia Mix & Buying Plan

About the role

Key responsibilities & impact

**Role**
**Development of Marketing Strategy including:**
- o Brand Strategy
- o Situational Analysis
- o Digital Strategy
- o Communications Strategy
- o Media Mix & Buying Plan
- o Objectives and KPIs
- o Project Timeline
- o Marketing Budget
**Development of Social Media Strategy including: **
- o Tone of Voice
- o Content Pillars
- o Key Messaging
- o Creative Direction & Development
- o Channel Strategy
- o Paid Ad Strategy and budgeting
- o Objectives and KPIs
**Development of New Restaurant Launch Strategy**
- o Pre-launch, launch and post-launch strategy
- o Execution Planning and implementation
- o Marketing calendar and activations
- o Objectives and KPIs
Work alongside Consumer Marketing Director and CMO/Partner to achieve project objectives
Execution, implementation and delegation across multiple client projects
Plan and execute all marketing activities, including social media, events, activations, and partnerships
Oversight of website development and coordination with developer (if required)
Management of photography and video shoots and creation of briefs
Influencer management and negotiations
Develop and recommend partnerships/collaboration that are aligned with brands
Brand guardian of all customer touchpoints for any client projects
Dual language copywriting in Arabic and English
Overall responsibility for client brand channels
Oversight of revenue and footfall for ongoing implementation projects
Budget management and commercial oversight
Supporting team to achieve all deadlines
Training and development for direct reports
Tracking and measuring overall efforts, delivering weekly reports and comprehensive monthly reports

Requirements

What you’ll need

- 8+ years of marketing experience
- Fluent in Arabic & English
- Based in Cairo or able to work full time from Cairo
- Deep understanding of hospitality marketing
- Outstanding knowledge across all marketing functions
- Commercial and budget experience
- BS/MS degree in marketing or a related field
- Knowledge of hospitality across the GCC
- Proven experience in digital marketing
- Experience working on B2C brands
**Software **
- Canva
- Microsoft Office

Benefits

Comp & perks

- TGP International Employee Benefits:
- Five-Day Work Week: Standard Monday to Friday schedule.
- Hybrid Work Arrangement: Three days in the office and two days working remotely.
- Incentive Plan: Company incentive scheme offering up to 10%—5% for introductions and 5% for successful closures.
- Annual Leave: 22 working days of paid annual leave, excluding weekends.
- Remote Work Flexibility: One additional week per year to work remotely from your home country, which can be combined with up to two consecutive weeks of annual leave.
- Coaching & Mentoring: Structured professional development through a dedicated coaching and mentoring program.
- Annual Company Gathering: A global team event bringing together employees from all offices.
- Employee Recognition Program: Regular recognition initiatives celebrating outstanding performance and contributions.