TFAS Enterprises LTD

PPC Manager

TFAS Enterprises LTD

full-time

Posted on:

Location Type: Hybrid

Location: Leeds • United Kingdom

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Salary

💰 £33,000 - £39,000 per year

About the role

  • Monitor and remove negative keywords across Search channels for multiple brands
  • Create experiments in both search and social channels to drive performance
  • Review of FLG CRM data in conjunction with online campaign data to calculate net ROAS, lead volumes, cost per lead and profitability and implement campaign optimisation decisions to drive performance
  • Proactively seek ways to improve campaign profitability through performance insights
  • Plan and implementation of A/B testing across various channels
  • Ensure all invoices are correct and sent to Receipt Bank on a monthly basis
  • Update campaign geo-targeting as and when required
  • Maintain PPC log with account level changes
  • Pausing and reactivation of campaigns/accounts as and when required
  • Use of Google and Bing Editor to make major campaign changes
  • Creation of digital assets for existing and new campaigns
  • Ensure that campaign lead targets are being met
  • Ensure that existing pixels and tags are firing correctly and implement new ones as and when required
  • Update and maintain reports with online and offline data
  • Build out new reports to monitor campaign performance
  • Create new ad accounts for search & social channels as and when required both as stand-alone accounts as well as part of existing MCC structure
  • Use competitor and market insights to improve channel performance
  • Plan and build out campaigns for both existing and new products within the existing and new vertical/s across all lead generation channels using where appropriate Google/Microsoft Keyword Planner and The Search Monitor
  • Ensure that all campaigns as well as accounts comply with any channel regulations, both external and internal
  • Maintain the relationship with external account managers
  • Design of new landing pages through Unbounce
  • Maintenance of existing landing pages
  • Updating of existing landing pages as well as FLG parameters used to pass lead data into FLG CRM
  • Keep up-to-date and share relevant developments in Digital Marketing and AI, analysing new opportunities to expand activity
  • Use of AI tools and features to enhance proficiency of day-to-day tasks and improve campaign performance

Requirements

  • Educated to Degree level in a related field
  • Minimum 3 years of experience managing Google Ads/Microsoft Ads
  • Experience with Social Ad platforms such as Meta, LinkedIn and TikTok, and Display platforms is desirable
  • Experience working for Finance/Pension related or FCA regulated companies
  • Experience working in lead generation or performance marketing settings
  • Experience running performance experiments with structured testing frameworks
  • Experience with landing page management, design and testing
  • Strong attention to detail
  • Excellent time management and organisation skills
  • Strong analytical and numeracy skills
  • Excellent communication, both verbal and written
  • Commercially aware and proactive, with a strong drive to identify opportunities and improve performance
Benefits
  • 25 days annual leave plus Bank Holidays increasing by 1 day each year after 3 years service (maximum of 5 additional days)
  • 4pm Finish on a Friday
  • Annual performance related Company bonus and salary review
  • 5% Employer pension contribution
  • 4 x Death in service
  • 24 hour access to our Employee Assistance Programme with Health Assured
  • Opportunities for continuous professional development
  • Buying and selling annual leave scheme
  • Regular social events throughout the year
  • Free mortgage advice
  • 1 hour lunch break and 2 x 15 minute breaks

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Google AdsMicrosoft AdsA/B testingPPC managementlead generationperformance marketinglanding page designcampaign optimizationdata analysisCRM management
Soft skills
attention to detailtime managementorganizational skillsanalytical skillsnumeracy skillscommunication skillsproactive mindsetcommercial awarenessproblem-solvingcollaboration
Certifications
Degree in related field