TFAS Enterprises LTD

Performance Marketing

• Monitor and remove negative keywords across Search channels for multiple brands
• Create experiments in both search and social channels to drive performance
• Review of FLG CRM data in conjunction with online campaign data to calculate net ROAS, lead volumes, cost per lead and profitability and implement campaign optimisation decisions to drive performance
• Proactively seek ways to improve campaign profitability through performance insights
• Plan and implementation of A/B testing across various channels
• Ensure all invoices are correct and sent to Receipt Bank on a monthly basis
• Update campaign geo-targeting as and when required
• Maintain PPC log with account level changes
• Pausing and reactivation of campaigns/accounts as and when required
• Use of Google and Bing Editor to make major campaign changes
• Creation of digital assets for existing and new campaigns
• Ensure that campaign lead targets are being met
• Ensure that existing pixels and tags are firing correctly and implement new ones as and when required
• Update and maintain reports with online and offline data
• Build out new reports to monitor campaign performance
• Create new ad accounts for search & social channels as and when required both as stand-alone accounts as well as part of existing MCC structure
• Use competitor and market insights to improve channel performance
• Plan and build out campaigns for both existing and new products within the existing and new vertical/s across all lead generation channels using where appropriate Google/Microsoft Keyword Planner and The Search Monitor
• Ensure that all campaigns as well as accounts comply with any channel regulations, both external and internal
• Maintain the relationship with external account managers
• Design of new landing pages through Unbounce
• Maintenance of existing landing pages
• Updating of existing landing pages as well as FLG parameters used to pass lead data into FLG CRM
• Keep up-to-date and share relevant developments in Digital Marketing and AI, analysing new opportunities to expand activity
• Use of AI tools and features to enhance proficiency of day-to-day tasks and improve campaign performance

PPC Manager