Tessl

Marketing Manager – Demand Generation

Tessl

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Tech Stack

SQL

About the role

  • Own demand generation strategy across paid, organic, partnerships, and community channels
  • Build and optimise multi-channel campaigns aligned to product launches and GTM priorities
  • Drive MQL → SQL pipeline growth with clear attribution and reporting
  • Run rapid growth experiments across paid media, landing pages, email, and content distribution
  • Manage budget allocation across channels based on performance
  • Improve conversion rates across the funnel
  • Define and track core growth metrics (CAC, CPL, conversion rates, pipeline contribution)
  • Build dashboards and reporting frameworks
  • Use data to continuously refine strategy
  • Partner with Product Marketing on launch amplification
  • Align with Sales on ICP targeting and pipeline quality
  • Work with Content to maximise distribution and reach

Requirements

  • 4–8+ years in demand generation or growth marketing (B2B SaaS preferred)
  • Experience owning paid acquisition and multi-channel campaigns
  • Strong analytical skills and comfort with attribution models
  • Demonstrated success building pipeline in early-stage or high-growth environments
  • Bias for action and experimentation mindset
  • Experience marketing to developers or technical audiences (nice to have)
  • Familiarity with PLG + sales-assisted hybrid funnels (nice to have)
  • Experience with marketing automation and CRM tooling (e.g. HubSpot, Salesforce) (nice to have)
Benefits
  • 25 days holiday
  • health insurance, including dental and vision, which extends to partners and dependents
  • company-matched pension
  • commuting stipend for those who live outside London
  • cycle to work scheme
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationgrowth marketingmulti-channel campaignspipeline growthconversion rate optimizationattribution modelsmarketing automationCRM toolingdata analysisdashboard creation
Soft Skills
analytical skillsbias for actionexperimentation mindsetcollaborationstrategic thinkingcommunicationproblem-solvingadaptabilitycreativityleadership