Marketing Director, Cell & Gene Therapy
Terumo Blood and Cell Technologies
full-time
Posted on:
Location Type: Hybrid
Location: Lakewood • Colorado • United States
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Salary
💰 $199,100 - $248,800 per year
Job Level
About the role
- Set the vision and provide leadership for global and regional CGT marketing teams
- Own and drive the global marketing strategy, including market insights, segmentation, positioning, messaging, and the marketing mix across the CGT portfolio
- Collaborate with Platform Technology and regional Commercial leaders on global and regional go-to-market strategy to accelerate pipeline velocity and revenue growth
- Translate market dynamics, customer needs, and competitive intelligence into actionable marketing strategies across developed and emerging markets
- Identify whitespace opportunities, adjacencies, and partnership opportunities to inform growth strategies and commercial prioritization
- Drive demand generation, sales enablement, and funnel acceleration through customer segmentation, value propositions, channel strategy, and commercial tools
- Lead brand growth through integrated digital engagement, omnichannel campaigns, customer programs, and global congress presence
- Own KOL engagement strategy across scientific, clinical, and commercial ecosystems in collaboration with Scientific Affairs and regional teams
- Integrate data, analytics, and digital solutions into marketing programs to support scalable growth and new business models
- Track performance through KPIs, analytics, and ROI-based optimization of global and regional marketing initiatives
- Serve as the global narrative leader for CGT, clearly articulating strategy and value to internal stakeholders and external audiences
- Drive enterprise alignment by shaping understanding of customer needs, market trends, and competitive landscape across regions and functions
- Lead complex, cross-functional initiatives that materially impact adoption, market share, and profitable growth
- Build and sustain strong relationships with customers, partners, industry associations, and other external stakeholders
- Effectively influence and collaborate at all organizational levels across geographies and functions
- Lead and develop cross-functional and matrixed teams aligned to CGT business priorities
- Own global marketing financial planning, budgeting, forecasting, and performance tracking
- Operate with the highest standards of integrity, compliance, and alignment to Terumo core values
Requirements
- Bachelor’s degree in business or related field required
- MBA or advanced degree preferred
- Minimum 12 years of progressive global marketing leadership experience in medical device, biotech, or pharmaceutical industries
- People management experience is required
- Demonstrated success driving global marketing strategies, launching new programs, and leading complex, cross-functional initiatives
- Experience in the cell and gene therapy market strongly preferred
- Proven ability to influence executive leadership and unify sales and marketing teams around a shared vision
Benefits
- multiple group medical, dental and vision plans
- a robust wellness program
- life insurance and disability coverages
- a variety of voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance
- 401(k) plan with a matching contribution
- vacation and sick time programs for associates
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
global marketing strategydemand generationsales enablementcustomer segmentationdigital engagementomnichannel campaignsdata analyticsperformance trackingfinancial planningbudgeting
Soft Skills
leadershipcollaborationinfluencerelationship buildingcross-functional team managementcommunicationstrategic thinkingcustomer focusproblem solvingintegrity
Certifications
Bachelor's degreeMBA