Digital Marketing Manager
TerraScale
full-time
Posted on:
Location Type: Hybrid
Location: West Palm Beach • Florida • United States
Visit company websiteExplore more
About the role
- Develop and optimize automated email campaigns in Salesforce Marketing Cloud to engage customers, applicants, and referral partners
- Plan and manage Google Ads, retargeting, and paid social campaigns (LinkedIn, Meta, YouTube) to drive qualified leads
- Oversee content and performance of our WordPress site to ensure seamless UX and strong SEO
- Own Google Analytics (GA4), Tag Manager, and dashboard reporting to monitor campaign performance and user behavior
- Ensure all digital marketing practices comply with GDPR, CCPA/CPRA, and global data privacy laws
Requirements
- 5+ years in digital marketing, ideally in fintech, music, entertainment, or financial services
- Proficient in Salesforce Marketing Cloud, CRM integration, SQL, AmScript
- Deep knowledge of Google Ads, GA4, UTM tracking, SEO, and paid social
- Strong grasp of data privacy laws and compliance
- Highly analytical with proven ability to optimize based on performance data
- Bonus experience and qualifications: Certifications in Google Ads, GA4, or Salesforce Marketing Cloud
- Experience with music royalties, creator economy, or referral programs
- Working knowledge of HTML/CSS, SQL, AmScript, and Power BI
Benefits
- Excellent base pay with discretionary bonus
- 401k with a match
- Outstanding medical, dental and vision plans
- Paid time off
- Modern new office space in an eco-friendly building
- Access to GDMG University, our internal training program hosted by industry leaders
- Company events/excursions
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Salesforce Marketing CloudGoogle AdsGA4SQLAmScriptSEOHTMLCSSUTM trackingPower BI
Soft Skills
analyticaloptimizationcommunicationmanagement
Certifications
Google Ads certificationGA4 certificationSalesforce Marketing Cloud certification