Terrabis

Social Media Manager

• Execute Terrabis’ social media content across Instagram and TikTok
• Produce 20–30 posts per month
• Shoot, edit, and design content
• Maintain the monthly content calendar
• Ensure all content adheres to Terrabis brand guidelines
• Monitor, respond to, and engage with comments, DMs, and mentions
• Identify and engage with relevant conversations and local events
• Grow follower counts and engagement rates through organic strategies
• Collaborate with the Marketing team on integrated campaigns
• Track and report on key social metrics

Social Media Specialist

Marketing

• Own the company’s marketing strategy, including brand positioning, customer acquisition, and retention
• Lead development of integrated campaigns across digital, retail, and wholesale channels
• Ensure consistent brand voice and customer experience across all touchpoints
• Partner with executive leadership to align marketing efforts with company growth goals
• Own performance and growth of all direct-to-consumer channels, including eCommerce, drive-thru, and in-store kiosks
• Define and execute a unified commerce strategy that connects digital and physical retail
• Establish and track KPIs including revenue, conversion rate, average order value, retention and customer lifetime value
• Drive initiatives that increase transaction size, frequency, and overall customer spend
• Oversee paid and organic acquisition channels, including digital advertising, SEO, and partnerships
• Lead CRM and lifecycle marketing strategy across email, SMS, and loyalty programs
• Build segmentation strategies to improve targeting, engagement, and retention
• Optimize the full customer journey from first interaction through repeat purchase
• Oversee the performance and optimization of the eCommerce platform
• Improve site experience, navigation, product discovery, and conversion
• Lead digital merchandising strategy including product presentation, promotions, and category structure
• Drive testing and personalization initiatives to improve customer experience and revenue
• Ensure alignment between digital and in-store experiences
• Partner with Retail Operations to optimize drive-thru and kiosk performance
• Support in-store initiatives that enhance customer experience and increase conversion
• Align promotions, pricing, and merchandising across all channels
• Oversee the marketing and commerce tech stack, including CRM, eCommerce platforms, and analytics tools
• Ensure systems are integrated and support a single view of the customer
• Build reporting frameworks and dashboards to track performance and inform decisions
• Use data to drive strategy, identify opportunities, and improve efficiency
• Build and lead a high-performing team across marketing, CRM, eCommerce, and analytics
• Manage agency and vendor partners
• Foster strong cross-functional collaboration across departments
• Set clear priorities, accountability, and performance expectations.

Social Media Specialist

Chief Marketing – Commerce Officer