Chief Marketing – Commerce Officer

Terrabis

Chief Marketing & Commerce Officer driving revenue and marketing strategy for Terrabis. Leading integrated campaigns and overseeing eCommerce and retail operations for exceptional customer experiences.

Posted 4/29/2026full-timeRemote • 🇺🇸 United StatesLead💰 $225,000 - $250,000 per yearWebsite

About the role

Key responsibilities & impact

Own the company’s marketing strategy, including brand positioning, customer acquisition, and retention
Lead development of integrated campaigns across digital, retail, and wholesale channels
Ensure consistent brand voice and customer experience across all touchpoints
Partner with executive leadership to align marketing efforts with company growth goals
Own performance and growth of all direct-to-consumer channels, including eCommerce, drive-thru, and in-store kiosks
Define and execute a unified commerce strategy that connects digital and physical retail
Establish and track KPIs including revenue, conversion rate, average order value, retention and customer lifetime value
Drive initiatives that increase transaction size, frequency, and overall customer spend
Oversee paid and organic acquisition channels, including digital advertising, SEO, and partnerships
Lead CRM and lifecycle marketing strategy across email, SMS, and loyalty programs
Build segmentation strategies to improve targeting, engagement, and retention
Optimize the full customer journey from first interaction through repeat purchase
Oversee the performance and optimization of the eCommerce platform
Improve site experience, navigation, product discovery, and conversion
Lead digital merchandising strategy including product presentation, promotions, and category structure
Drive testing and personalization initiatives to improve customer experience and revenue
Ensure alignment between digital and in-store experiences
Partner with Retail Operations to optimize drive-thru and kiosk performance
Support in-store initiatives that enhance customer experience and increase conversion
Align promotions, pricing, and merchandising across all channels
Oversee the marketing and commerce tech stack, including CRM, eCommerce platforms, and analytics tools
Ensure systems are integrated and support a single view of the customer
Build reporting frameworks and dashboards to track performance and inform decisions
Use data to drive strategy, identify opportunities, and improve efficiency
Build and lead a high-performing team across marketing, CRM, eCommerce, and analytics
Manage agency and vendor partners
Foster strong cross-functional collaboration across departments
Set clear priorities, accountability, and performance expectations.

Requirements

What you’ll need

10+ years of experience across marketing, eCommerce, or digital commerce
5+ years in a senior leadership role owning revenue or marketing performance
Proven success driving growth in a direct-to-consumer or omnichannel environment
Experience leading both marketing and commerce functions or closely integrated teams
Strong analytical mindset with ability to translate data into action
Experience working cross-functionally with operations, technology, and finance
Strong executive communication and leadership presence.

Benefits

Comp & perks

Equal Opportunity Employer.

ATS Keywords

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Hard Skills & Tools

marketing strategycustomer acquisitioncustomer retentiondigital advertisingSEOCRM strategyeCommerce optimizationdata analysisKPI trackingdigital merchandising

Soft Skills

leadershipcross-functional collaborationanalytical mindsetexecutive communicationteam buildingstrategic thinkingperformance managementaccountabilityprioritizationcustomer experience focus